Rochelle Humes is well versed in the art of beauty trend-setting. The TV presenter's micro French manicures and reverse French nail designs had her 2.2 million Instagram following entranced during lockdown, she got Grazia readers onto the £6.99 micellar water that she swears by for removing stubborn make-up, she has written a children's book all about accepting, loving and celebrating curly hair - find out more about Rochelle's The Mega Magic Hair Swap right here - and then there's her very own gentle skin and haircare brand My Little Coco.
Needless to say then, that when Rochelle takes to Instagram to extoll the virtues of yet another beauty product, we're all ears. One Instagram Story serves up a flat lay of a collection of Rochelle's bathroom cabinet essentials. Front and centre in the mix? Pärla Toothpaste Tabs - a sustainable, plastic-free alternative to your everyday toothpaste. Intrigued? Read on to find out more:
Everything You Need To Know About Pärla Toothpaste Tabs
Pärla Toothpaste Tabs are a dehydrated form of toothpaste that foams up in your mouth after a few seconds worth of chewing together with a bit of water. The brand even appeared on Dragon's Den, with Deborah Meaden commenting, 'I sincerely hope that you take over the world with that and I for one will be switching'.
1.5 billion tubes of toothpaste go into landfill or the ocean every year
Most toothpastes on the market are still packaged up in non-recyclable, single-use plastic - 1.5 billion tubes of toothpaste go into landfill or the ocean every year - and often contain ingredients derived from palm oil, a substance that contributes heavily to deforestation and the destruction of rain forests. Housed in a reusable glass jar, Pärla Toothpaste Tabs offer a sustainable alternative to your everyday tube. They're plastic-free and made in the UK too, which makes for a reduced carbon footprint. They don't contain any palm oil derivatives either.
While Rochelle looks to use Pärla's Original Toothpaste Tabs, the Pro iteration is well worth your consideration. Pärla'sPro Toothpaste Tabs contain both vitamin E and vitamin B12, both of which are intrinsic when it comes to supporting a healthy immune system. Pärla's co-founder and celebrity dentist Dr Rhona Eskander says, 'a huge pro in taking vitamins like this via your tooth brushing routine is that you absorb them directly into your bloodstream', - no, you don't have t swallow the toothpaste, just brush as normal - 'without having to go through the gastrointestinal tract, which means a higher percentage of each vitamin gets absorbed.' A sustainable, plastic-free toothpaste with added wellness benefits? Sign us up.
Main image credit: Instagram @rochellehumes
Shop: Pärla Pro Toothpaste Tabs, £10.95
Pu00e4rla Pro Toothpaste Tabs - Grazia 2022
Naturally whitening and peppermint flavoured, these toothpaste tabs are a sustainable alternative to toothpaste. The formula has been designed by dentists and contains vitamin E and vitamin B12, both of which support a healthy immune system.