Who doesn't love a spa day?
Turn up feeling ropey, come out feeling glowy and refreshed. Face purged of blackheads, that twinge in your back soothed, your vulva clean as a whistle.
Yep, that's right. Vulva. Clean as a whistle. Because London is getting a vagina spa.
Describing her plans for a UK spa, 54-year-old Cindy Barshop, who previously appeared on The Real Housewives of New York, recently told The Times that she wants vagina spas to be as popular or normal as visiting a nail salon.
The VSPOT spa, already doors open in New York, is planning to open in London before the end of the year. So rather than a boring old mani-pedi, you can pitch up for a spa day and get treatments including an orgasm injection, a vaginal lightening treatment or a vaginal steam.
Vagina steaming is described by VSPOT as a 'detoxifying spa treatment for your nether regions which also increases your libido, cleanses and revitalizes the uterus, effectively reducing discomfort associated with menstruation' was first popularised by Gwyneth Paltrow and Goop.
According to many gynecologists, vaginal steaming would be ineffectual and at worst it could upset the balance of your vagina and leave you with an infection.
Similarly, vaginal lightening treatments, which VSPOT claims are 'gentle and effective' are strongly advised against by experts.
'We would strongly discourage the use of treatments to lighten the sensitive area around the vagina,' says Dr Vanessa Mackay, consultant gynaecologist and spokesperson for the Royal College of Obstetricians and Gynaecologists.
'This could damage the delicate skin of the vulva, and disturb the fragile balance of good bacteria inside the vagina. This natural flora helps to protect the vagina and disrupting it could lead to irritation, inflammation and infection, such as bacterial vaginosis or thrush.'
But who doesn't want to risk a laundry list of medical issues for a slightly pinker vag?
Cindy Barshop might want vagina spas to be as common as nail bars, but nail bars generally speaking don't offer anything dangerous, advised against by medical professionals.
If you are experiencing vaginal dryness, laxity or incontinence related to aging or childbirth, see your GP. There is medical help available which is supported by doctors and free on the NHS.
On the other hand, if you're worried that your vagina doesn't look 'nice' or 'right', try to understand that vulvas come in a variety of shapes and sizes, and that there is almost certainly nothing wrong with yours.
We've also written previously about how to stop hating your vulva or vagina.