The Celebrity Wellness Brands To Have On Your Radar

When you think of Gywneth Paltrow, what springs to mind? Perhaps not Shallow Hal, Emma or even Chris Martin (though ‘conscious un-coupling'might enter the equation). No, Gywneth Paltrow is now synonymous with one four letter word: Goop. With every hot detox tip and vagina-scented candle, Paltrow has paved the way for Hollywood elites to eclipse their success in entertainment with the touting of gym wear, pills, powders and sex toys.

Enter: wellness. Considering our appetite for star routines and secrets, it was high time celebrities ventured beyond beauty and clothing launches and capitalise on their projection of superior health. By offering access to a lifestyle previously only attainable to those with a fleet of nutritionists, trainers or holistic coaches, A-listers are allowing fans to pull back the curtain on better living.

Indeed there are tonnes of famous people promising and hoping to elevate your quality of life. From CBD to sunscreen, vibrators to vitamins, here are the celebrity brands most worthy of your radar, and your pounds.

Halle Berry, rē-spin

Goop, Poosh and now rē-spin, the Halle Berry-founded site is part-editorial platform, part-online apothecary, and part-fitness company (a natural fit considering Berry’s enviable physique and action roles). Berry offers reasonably-priced exercise accessories from bands to waist trainers to ankle weights, as well as curates wellness products from other brands, while exploring different ways to elevate the mind, body and soul.

Cindy Crawford, Urban Remedy

Cindy Crawford delved into wellness in 2014 by partnering with Neka Pasquale-founded conscious eating brand, Urban Remedy - perhaps predictably from an original 90s super. Offering a series of celebrity-approved meal plans (yes, you can eat like Kate Upton), as well as cleanses and supplements, Urban Remedy offers superior ingredients and delicious recipes — helping you eat like a star without the nutritionist.

Beyoncé, 22 Days Nutrition

Yes, you have the same hours in the day as Beyoncé, and now you can have the same number of high-nutrition days in a month, too. The 22 Days Nutrition diet was crafted by Beyoncé’s trainer, Marco Borges, and adopted by Bey herself in preparation for her life-changing Homecoming performance. Now, she’s partnered with Borges to offer plant-based meal plans, protein powder and vitamins for the woman on-the-go — 22 days of the month.

Naomi Osaka, KINLÒ

The first time Haitian-Japanese tennis star Naomi Osaka was ever sunburnt was when she attended (and won) the Australian Open in 2019. The painful experience was enough for her to make sun care for melanin-rich skin her mission, especially when she discovered there were few products on the market that didn’t leave a white-cast on darker-hued skin. KINLÒ offers tinted sunscreen, mists and balms, all to keep melanin-rich skin golden.

Kate Hudson, INBLOOM

Between founding a brand new vodka and growing activewear powerhouse Fabletics, serial entrepreneur Kate Hudson has quietly reached mogul status. Then there’s INBLOOM, her nutrient company that promises inside-out wellness with a range of powders that can address every need from confidence to better sleep.

Lily Allen, Womanizer

Lily Allen was a fervent fan of sex accessories superbrand, Womanizer, long before she partnered with them. Now their ‘Chief Liberation Officer’ of the German company, she is a champion of female masturbation (she shared publicly that she considered prioritising her own pleasure until her late 20s) and all-round sex positivity. Now she’s even co-designed and launched her own vibrator: the Liberty.

Jennifer Lopez, JLo Beauty

Considering her ageless beauty has been magazine fodder for decades, any lifestyle industry foray by the multi-hyphenate entertainer Jennifer Lopez was bound to be a hit. Not only does JLo offer every facet of a comprehensive skin regime, but she’s expanded into inside-out beauty with a new collagen-based ‘skin renewal’ supplement.

Ashley Greene, Hummingway

If you have also given up on prescription contraception for the sake of your hormones, you may be contending with some pretty frustrating consequences in the form of period pain. Ashley Greene can relate, co-founding a range of ‘cycle soothing’ patches that help with bloating and cramps while on your period. Better yet, you can sweat, shower and sleep in them.

Travis Barker, Barker Wellness

The men of Hollywood love an alcohol brand (cc: Nick Jonas, The Rock, George Clooney), but few delve headfirst into the wellness industry. Cannabinoids — non-psychoactive molecules extracted from the hemp plant — are the hottest in holistic healthcare right now, and the drummer is riding the wave with a series of formulas to aid rest, recovery, and even help your pets.

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