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While there's no denying that some of the more 'out there' viral beauty trends begin their life on TikTok, it's also a great place to discover new brands. After all, if a beauty product goes viral on TikTok, you can bet it's a goodie.
But it turns out the most popular beauty brands on TikTok aren't going to break the bank. In fact, they're all pleasingly affordable. Rejoice!
What are the most popular beauty brands on TikTok?
According to a new study by Skincare Hero, it turns out that The Ordinary, CeraVe and L'Oréal are officially the hottest skincare brands on TikTok. These three brands combined have earned almost 2.5 billion video views since the platform launched, and that number is growing every single day.
These Are The Most Popular Skincare Brands On TikTok
1 of 1These Are The Most Popular Skincare Brands On TikTok
Jake from Skincare Hero said: “Skincare is the new self-care. TikTok has become one of the newest spaces on the internet for the skincare-obsessed to create and consume content. The Ordinary, CeraVe, and L'Oréal are the top hyped brands and are now the hottest skincare brands on TikTok."
Want to know which products we rate? Curate your glowing skin routine here…
Top Skincare Brands on TikTok: Your Glowing Skin Routine
1 of 6The Ordinary Hyaluronic Acid 2% + B5, £5.90
This hero hyaluronic acid helps hydrate skin, penetrating deep into skin's dermis for intense, long-lasting moisture.
2 of 6The Ordinary Squalane Cleanser, £3.50
Simple but effective, this nourishing cleanser expertly cleans skin without stripping away its natural oils and lipids.
3 of 6CeraVe Smoothing Cleanser, £12
A must for dry, dehydrated or blemish-prone skin - this salicylic-acid based cleanser gently exfoliates while it cleans, but leaves your skin's natural barrier in tact.
4 of 6CeraVe Eye Repair Cream, £12
This no-frills eye cream does the job like no other. It's ultra fast-absorbing and helps to restore the skin's protective barrier with a blend of ceramides, hyaluronic acid and a marine and botanical complex. Eye bags - be gone!
5 of 6L'Oréal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum, £24.99
Retinol treatments can be expensive, but this little beauty comes in at under £25. Formulated with the brand's highest concentration of pure Retinol, the serum delivers up to three times more pure retinol to the skin to provide optimal efficacy.
6 of 6L'Oréal Paris Pure Clay Detox Face Mask, £7.99
Treat your skin with this rich and creamy mask that helps to clarify and clear your complexion with its blend of three super-strength clays.