Starting out as a single store in Covent Garden (back in 1993), Space NK is now a worldwide retailer (with 72 UK stores and 29 in the US) that’s home to over 100 in-demand beauty brands – including its very latest, The Ordinary. Landing on Space NK’s virtual (and soon to be physical) shelves on the 23rd March, The Ordinary will join the likes of Drunk Elephant, Dr Dennis Gross, Ren, Caudalie and Kate Somerville to further position Space NK as the global destination for ultimate beauty discovery.
This decision is also indicative of our changing beauty habits throughout lockdown. ‘What we are seeing is a rise in customers who, after months of limited access to face-to-face advice and professional treatments, have upskilled their knowledge of looking after their skin themselves, and actively searching for high-performance products and sophisticated active ingredients; in other words, the super skincare consumer,’ explains Space NK’s Chief Merchant, Margaret Mitchel. And what brand could be better than The Ordinary for seeking out those sophisticated active ingredients?
‘The Ordinary has been one of the most searched terms on spacenk.com and is regularly requested in store,’ Mitchel continues, ‘therefore, as well as bringing this more accessible option to our existing customers, the ambition is to bring a new customer to Space NK – someone who may have previously been intimidated by advanced skincare – or perhaps someone who hasn’t heard of us but is looking to discover the best in beauty.’
With high-performance products spanning from £4 to £30, The Ordinary is a budget-friendly brand that doesn’t skimp on efficacy. ‘Luxury can no longer be defined by price point,’ says Nicola Kilner, Co-Founder and CEO at Deciem, ‘it should be defined by quality, authenticity and effectiveness.’ On their partnership with Space NK, Kilner adds ‘it’s an example of how the perception of luxury beauty has changed and how customers are becoming more educated on scientific skincare and crave transparency on the ingredients they are putting on their skin.’
The Ordinary will launch on spacenk.com on the 23rd March 2021. The range will be available online initially, rolling out to stores from May 2021 onwards.
New to The Ordinary and not sure where to start? Discover Team Grazia’s favourite products from the range below…
Best The Ordinary Skincare Products
1 of 4The Ordinary "Buffet", £12.70
Summary: A multi-peptide serum that over time plumps up skin and softens fine lines.Details: Formulated with advance anti-ageing technologies, this serum stimulates collagen production and hydrates deep into the dermis to reveal healthier, happier skin.
2 of 4The Ordinary High Spreadability Primer, £5.50
Summary: A lightweight, serum-like primer that's designed to help make-up blend in and spread easily.Details: Free from alcohol, water and oil, this silky primer sinks in to hydrate skin while providing the best base for your foundation.
3 of 4The Ordinary Lactic Acid 10% + HA, £5.80
Summary: Formulated with 10% lactic acid (an AHA), this gentle serum exfoliates skin, improving texture and fading acne scars.Details: Unlike some acid serums, this one doesn't cause any irritation thanks to soothing Tasmanian pepperberry and hydrating hyaluronic acid.
4 of 4The Ordinary Granactive Retinoid 2% in Squalane, £7.80
Summary: A high strength retinoid serum without the usual redness and flaking side effects.Details: The Ordinary combines 2% Granactive Retinoid with Squalane to soften fine lines, improve pigmentation and bolster glow over time. Be sure to apply SPF the following day as it can make skin more sensitive to UV radiation.
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