The Face Mask Holly Willoughby Applies Every Time She Films This Morning

If we knowone thing about Holly Willoughby, it's the fact she's just as obsessed with beauty as the rest of us. If her countless noteworthy hair and beauty looks, routine product signposts or dedicated wellness platform Wylde Moon aren't enough to convince you, her latest limited edition collaboration with Beauty Pie certainly will, as will her first-ever make-up tutorial, which she posted to Instagram this week. Predictably, the post has already amassed over one million views on the app.

In it, the This Morning presenter walks us through the Beauty Pie X Holly Willoughby The Holly-Day Edit, £59, which she dubs 'a collection of summer-gorgeous make-up items, all made at the most outstanding luxury cosmetics labs in Italy (the same labs that many of the industry's luxury make-up brands use).

In the video, Holly takes us from her skincare, final to her finishing make-up touches. Speaking to her 8.2M followers, Holly explains, 'In the morning before I go to work, I will put on a face mask. I wash my face in the shower, cleanse and then whack on a mask, and I'll just go to work with that on – not a mask with cucumbers on my face, a thick moisturiser if you like – it's the Beauty Pie oxygen one. I'll just whack that on and I'll leave that until I get to work, so it's all sunk in. By the time I get there my skin is ready for Patsy.' Patsy O'Neill is Holly's go-to make-up artist.

The mask Holly credits with delivering that camera-ready, lit-from-within radiance is Beauty Pie's Oxygen Instant Facial Refuelling Mask, £17.50. Made with stabilised oxygen, vitamin A and salicylic acid, it gets to work in just 15 minutes to brighten, re-energise, and clarify. We're not the least bit surprised Holly loads up with this stuff ahead of appearing on This Morning.

Shop: Holly Willoughby's Pre-Filming Skincare Essential