The beauty industry is never short of buzzy new products and technologies all promising better hair, make-up and skin days ahead, so cutting through the noise always requires some leg work. But one brand that's currently caught our attention is No7, which has just launched a new range of skincare products that marks the biggest cosmetic science innovation in the brand's history - no big deal.
The Future Renew range sees the introduction of four skincare products all geared towards reversing the appearance of multiple signs of skin damage caused by various factors like sun exposure, environmental pollution, stress, sleep, temperature and nutrition. Fifteen years in the making, the collection is underpinned by a super-peptide blend which has been proven to harness the skin’s natural repair process and the renewal of over 50 key proteins in skin cells. It's pretty serious stuff, so much so the products include two brand-new chemical entities (a patent-pending world-first technology) that you'd be hard-pressed to find elsewhere.
But what makes it so trailblazing? We'd say formula's super-peptide blend which is centred around renewal but without the challenges posed by common skin rejuvenating ingredients like retinol. No7's Pepticology™ is an exclusive blend of peptides that also contains hyaluronic acid, vitamin C and niacinamide, which makes for a highly potent yet tolerable formula - it's suitable for a range of people including those with sensitive skin types.
Impressively, in a clinical study of 4000 women, 97% reported improvements in the appearance of multiple (three or more) visible signs of skin damage, that includes fine lines, wrinkles, lack of luminosity, dryness, uneven skin tone and loss of firmness.
No7’s Head of Science Research Dr Mike Bell said, 'The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin. It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface.'
It's clever stuff and if the 94,000-strong waitlist, along with No7's track record is anything to go by (remember the iconic No7 Protect & Perfect skincare range which sold out after being featured in a BBC Horizon documentary in 2007 and led to queues forming outside Boots storefronts?), this range will likely be a gamechanger, too.
SHOP: No7's Future Renew range
<meta charset="utf-8">BUY: No7's <meta charset="utf-8">Future Renew
1 of 4No7 Future Renew Serum
Arguably the leader of the pack. If you were to pick up only one product from the range, we would suggest this. It was clinically proven to help improve the appearance of multiple visible signs of skin damage in 97% of respondents. It's lightweight, fast-absorbing and works well under make-up, all while getting to work on the skin.
2 of 4No7 Future Renew Eye Serum
Powerful yet weightless and specifically formulated for the delicate eye area, this promises to tend to fine lines in as little as one week, as well as puffiness and tonal issues after four weeks.
3 of 4No7 Future Renew Day Cream SPF40
Any loss of moisture and elasticity will soon be remedied with this. Expect hydration for up to 72 hours and brighter, more supple skin after a week. With SPF40 included, it's a preventer and remedy in one.
4 of 4No7 Future Renew Night Cream
The night cream is slightly different to the daily moisturiser thanks to its formula which includes ultra-nourishing shea butter. Specifically created to support skin's natural self-repair process while sleeping this moisturiser is all about deep hydration.