Cult US Beauty Brand Milk Makeup Is FINALLY Launching In The UK

If you love Glossier, you’ll love Milk Makeup

milk make up

by Lucy Morris |
Updated on

It’s 2019 and we still don’t have Sephora in the UK, but at least our favourite stateside brands are finally available this side of the pond. Today, it’s been announced that like Kate Somerville and Drunk Elephant, cult American cosmetics label Milk Makeup will be launching in the UK at the end of the month.

Just like Glossier, Milk Makeup has an exceedingly compelling aesthetic. Grabbable roll-on bronzers and eyeliners that look like highlighters are so Instagram friendly it’s surprising to know the brand preexists the social platform. It was founded at the end of the nineties by the people behind Milk Studios (a creative production studio in LA and NY, which bi-annually gives over its offices to host New York Fashion Week).

milk makeup

Here’s where it’s vastly different from Glossier. Where Emily Weiss’ brand likes the no-makeup look, Milk’s fashion DNA can be felt in its out-there colours and high-concept products. Though rave-ready lipstick pigments and glittering eyeshadows are available the best sellers are all about the skin. The Blur Stick (a pore minimizer roller, £30.50), the Cooling Water under-eye caffeine-infused de-puffer (£20.50) and Matcher Toner (£22) remain their best sellers.

Mark 26th Jan in your calendars because for 48 hours Milk Makeup will be hosting a pop-up store in Covent Garden. Its promised to be an immersive experience with a KUSH greenhouse (inspired by their beloved cannabis oil-infused mascar, £20.50) and a ‘full on-set studio experience’. Put simply, come armed with your phone.

If you can’t make the pop-up then head straight to Cult Beauty who will be stocking the brand from the 28th January.

See: Milk Makeup's UK Price List


Milk Makeup's UK

Milk Makeup UK1 of 13

Milk Makeup, Cooling Water, £20.50

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Milk Makeup, Holographic Stick, £23.75

Milk Makeup UK3 of 13

Milk Makeup, Matcha Toner, £22

Milk Makeup UK4 of 13

Milk Makeup, Matcha Cleanser, £22

Milk Makeup UK5 of 13

Milk Makeup, Sunshine Oil, £32.50

Milk Makeup UK6 of 13

Milk Makeup, Kush Mascara, £20.50

Milk Makeup UK7 of 13

Milk Makeup, Blur Stick, £30.50

Milk Makeup UK8 of 13

Milk Makeup, Blur Liquid Matte Foundation, £34

Milk Makeup UK9 of 13

Milk Makeup, Flex Concealer, £23.75

Milk Makeup UK10 of 13

Milk Makeup, Kush Brow Gel, £15

Milk Makeup UK11 of 13

Milk Makeup, Lip + Cheek, £20.50

Milk Makeup UK12 of 13

Milk Makeup, Matte Bronzer, £20.50

Milk Makeup UK13 of 13

Milk Makeup, Watermelon Brightening Serum Stick, £32.50

Pop-Up Address: 6a Langley Street, Covent Garden WC2H 9JA

Opening Hours (Sat 26th Jan): 11:30am – 7pm

Opening Hours (Sun 27th Jan): 12pm – 6pm

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