There is a lot to love about summertime, but the particulars of a quintessential British summer comes with its fair share of challenges, cue: a sweltering commute, an insufferably high pollen count, and a general lack of AC infrastructure. Safe to say, such conditions don't play ball with our skin or make-up, which is often left red, blotchy and slipping half-way down our faces by lunchtime. Luckily, there are a host of beauty products that promise to keep our complexions cool, calm and collected in the face of a 30 degree celsius heatwave. My current go-to is Milk Makeup's Cooling Water Jelly Ice, £28.
Milk Makeup knows a thing or two about creating formulas that can withstand the climate; its Hydro Grip Hydrating Primer has been a viral best-seller for a number of years thanks to its 12-hour budge-proof properties which keep make-up locked into place sans creasing and fading. The brand's Cooling Water Jelly Ice, expands its environmental-proof offerings with one of the, for lack of a better term, coolest innovations of recent years.
Dianna Ruth, head of product development at Milk Makeup, explains, 'We created Cooling Water Jelly Ice as the ultimate summer skin saviour to deliver instant relief to overheated, stressed skin. Its unique jelly texture provides an immediate cooling sensation, while ingredients like niacinamide and caffeine help calm, hydrate, and visibly reduce puffiness. In extreme heat, skin needs more than just hydration - it needs recovery. This formula was designed to do both.'
What is the Milk Makeup Cooling Water Jelly Ice?
Following in the vein as its older wobbly (and also viral) colour cosmetic cousin, the Milk Makeup Cooling Water Jelly Tint, £23, this newer summer skincare staple uses the same first-of-its-kind jelly technology format but this time in a bid to joins the increasingly popular fraction of cryotherapy tools that use cold temperatures to aid inflammation, puffiness and a wide range of medical conditions.
The Cooling Water Jelly Ice creates a real sensorial skincare moment with some serious benefits thanks to its naturally cold temperature which stays cool 24/7, meaning there is no need to refrigerate it and you can keep it handy in your handbag to refresh on-the-go all summer long. While the cool to the touch quality of the stick instantly works to soothe, depuff, and address redness, it is also cleverly packed with hero skincare ingredients to combat sun-induced stressed out skin.
There's calming and transepidermal water-loss preventing niacinamide, a combination of aloe, caffeine and seawater to refresh and reduce puffiness, a duo of vegan collagen and sea moss extract to bolster skin elasticity and control inflammation, as well as a redness calming complex of amino acids and minerals that defend against environmental stressors to quell irritation.
My honest thoughts on the Milk Makeup Cooling Water Jelly Ice
Sameeha Shaikh, beauty writer, says: 'Admittedly, I'm not at my best in the heat. While I crave a sunny climate year-round, when temperatures go from balmy to scorching my temperament follows suit and I often find myself flustered, frazzled and frustrated, so does my skin. Already prone to irritation and breakouts, in the midst of a heatwave, my skin becomes more bothersome with redness and excess oil. Milk Makeup's Cooling Water Jelly Ice serves as an antidote to my summer skin woes, with a formula that works in two folds: its carefully considered cocktail of gentle ingredients controls how external stressors manifest on the skin, and its new-gen texture instantly gets to work soothing and cooling. The current heatwave has caught me on my daily commute and when I'm running around central London catching up with friends, and when I don't have a cup of iced matcha to quench the heat, I've come to rely on this to get the job done. I breath a sigh of relief when I remember there's a tube at the bottom of my bag and use it not just on my face but across pulse point and the back of my neck to quickly restore balance.'
Shop: Milk Makeup Cooling Water Jelly Ice
www.cultbeauty.co.uk
What the brand says: 'Bounce. Bounce. Brrrr. Upgrade your ice roller with this clean cooling + calming serum stick with niacinamide that's clinically proven to help soothe, refresh, and reduce the look of puffiness and redness for visibly calm, chilled-out skin. Anytime, anywhere. No freezer needed.'
What we know: Building on the success of the brand's 10x sold out Cooling Water Jelly Tints, comes this jelly serum stick, which is loaded with a host of skin-loving ingredients like niacinamide, aloe vera, caffeine, collagen and sea moss to sooth, calm and depuff on-the-go.
Sameeha Shaikh, beauty writer, says: 'Admittedly, I'm not at my best in the heat. While I crave a sunny climate year-round, when temperatures go from balmy to scorching my temperament follows suit and I often find myself flustered, frazzled and frustrated, so does my skin. Already prone to irritation and breakouts, in the midst of a heatwave, my skin becomes more bothersome with redness and excess oil. Milk Makeup's Cooling Water Jelly Ice serves as an antidote to my summer skin woes, with a formula that works in two folds: its carefully considered cocktail of gentle ingredients controls how external stressors manifest on the skin, and its new-gen texture instantly gets to work soothing and cooling. The current heatwave has caught me on my daily commute and when I'm running around central London catching up with friends, and when I don't have a cup of iced matcha to quench the heat, I've come to rely on this to get the job done. I breath a sigh of relief when I remember there's a tube at the bottom of my bag and use it not just on my face but across pulse point and the back of my neck to quickly restore balance.'
Pros
- Non-comedogenic and non-irritating
- Great on-the-go
Cons
- Will need to regularly cleaned due to nature of being a stick
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
