L’Oréal Paris Sells One Of These Anti-Ageing Serums Every Minute In The US – And It’s Just Launched Here

If I told you that the US had been enjoying the benefits of an affordable serum that promises to 1) reduce fine lines and wrinkles, 2) deliver maximum hydration and 3) ultimately improve the overall look of your skin, you might not be surprised to know that it is so popular, one is sold every single minute. You may also be aggrieved to know that you haven't been able to buy it here in the UK. Don't worry, though – that has just changed for the better.

The product in question is L'Oréal Paris's Revitalift Hyaluronic Acid Serum, a non-sticky, lightweight formula boasting a 1.5% concentration of two different forms of hyaluronic acid. Specifically, this translates to a 0.5% concentration of Macro Hyaluronic Acid, which can retain 1000 times its own weight in water, working to rehydrate and smooth the skin's surface. Then there's the remaining 1% of Micro Hyaluronic Acid, which is smaller in size so can penetrate the surface layer of skin to help plump and reduce wrinkles.

According to clinical studies carried out by various independent institutes on behalf of L'Oréal Paris, wrinkles are reduced by 47% after just two weeks, while fine lines improved by 60% over the course of six weeks. In fact, the results are so good that the serum is currently the number one anti-ageing product in America – the toughest market in this area in the world.

Amazingly, such impressive results don't come with an impressive price tag to match. The serum is, in fact, £24.99, which is much cheaper than many high-end products promising the same sort of effects. It also – and I'm speaking from personal experience – lasts for ages.

As a beauty editor, I'm inundated with new products to try, which can be both a blessing and a curse. It can be tricky to trial lots of differents lotions, creams and make-up on my skin without seeing a negative impact. This serum, however, has certainly improved my face in record timing – something I really wasn't expecting.

I started using the serum a few weeks ago, applying a few drops to clean skin every night. I've been using it in place of a moisturiser, although you could use both if you have particularly dry skin. After a few days, my skin looked noticeably smoother and certainly felt more hydrated. It felt much nicer, too, so I started to use the serum in the morning, too.

There's a reason so many sell in the US – it really does work, and it's not hugely expensive. You might be living without it now, but after your first few uses, you'll soon wonder how your daily routine ever coped without such a wonder product.

SHOP: L'Oréal's Best-Selling Serum