If there's one good thing that comes out of 2023: it's that Jennifer Coolidge is finally getting the recognition she deserves. Ever since her stand-out performance in The White Lotus, the world has seemingly been reminded of just how brilliant Jennifer Coolidge is. And spoiler alert: we're definitely not mad about it.
But now, e.l.f cosmetics have snapped Jennifer up for a genius new beauty campaign. And it's seriously smart.
In case you missed it, here's the backstory. Earlier this year, during an interview backstage at the Golden Globes, Jennifer revealed that her dream role would be to play a dolphin. The clip went viral with film director Olivia Wilde taking to Instagram to say that she 'will make it happen'.
Fast forward a month or so, and Jennifer's managed to land her dream role – as part of a Super Bowl advert with e.l.f.
The ad sees Jennifer opening a PR package for the brand's new Power Grip primer. She goes on to say, "I love presents. Get ready for Prime Time, love your super fans at e.l.f."
While applying the primer to her skin, Jennifer's dolphin skin dreams are made into a reality. "Oh gosh. It looks like I came from the sea. I look like a dolphin… like a baby dolphin!" she says, before launching into a series of high-pitched dolphin squeaks.
"I'm so dewy, people are going to complain," she says.
The primer in question is e.l.f's viral Power Grip Primer, £10. Packed with hydrating hyaluronic acid, the gel-based formula helps to prep your skin for make-up, providing the perfect soft-focus canvas. The ad, which Jennifer shared on Instagram, is set to be shown at the Super Bowl – and you can bet e.l.f's primer will instantly sell out. So if you're in the market for dewy, smooth, dolphin skin – get your hands on it now, before it's gone.
Shop: e.l.f Cosmetics Power Grip Primer
1 of 1e.l.f Power Grip Primer
Prep skin with this gel-based face primer that has the power to grip your make-up while giving skin a soft-focus effect for a smoother complexion. It's dolphin skin… in an instant.