Hailey Bieber Has Finally Announced A Launch Date For Her Beauty Brand, Rhode

The announcement included a nod to her now infamous 'glazed donut' skin.

Hailey Bieber Skincare Line Rhode

by Grazia Beauty Team |
Updated on

[Hailey Bieber](http://Hailey Bieber's Healthy Hair Rules) has always been vocal about her love of beauty, so it stands to reason that a beauty line is indeed incoming. Let's talk about Hailey Bieber's beauty and skincare line Rhode, and everything we know so far...

Hailey is renowned for her skincare honesty. The supermodel regularly spotlights her skin concerns and favourite beauty products with her 42 million followers (and counting). Remember when she posted about experiencing peri-oral dermatitis? Hailey has access to some of the most renowned skincare experts in the world too, and often recruits skin gurus like Dr Barbara Sturm to offer noteworthy advice that she can relay to her followers on Instagram.

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Hailey filed a trademark for 'Rhode' last year with a view to launching her own beauty brand. Rhode is Hailey's middle name, and if the shots we have so far posted on her Instagram are anything to go buy, glowing, fresh skin is going to be her MO.

Everything We Know About Hailey Bieber's Beauty Brand Rhode So Far

According to news outlet TMZ, the trademark covers ‘wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare.’ An Instagram account was discreetly set up last year too, @rhode. Unsurprisingly the account already has over 53.6k followers already, including Mrs Bieber herself.

When will Hailey Bieber's beauty line, Rhode, launch?

In an Instagram post yesterday, Hailey finally gave us the news we've all been waiting for: Rhode is officially launching in June. Complete with shots of the model alongside some glazed donuts (clever), there is a sign up link too, so you can be first to know when anything drops.

What products will be included in Hailey Bieber's new beauty range Rhode?

Talking about her own skin last year, Hailey says: ‘Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.’ She continues, ‘that's why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won't trigger a dermatitis breakout.’ It's therefore likely we'll see a focus on pore-friendly products, sensitive-skin-friendly buys and non comedogenic formulas.

What can we expect from Hailey Bieber's new beauty line Rhode?

In launching Rhode, Hailey Bieber is following in the footsteps of a whole host of A-listers. Celebrity beauty brands have taken off in a big way in recent years. In 2020, Maya Jama, Pharrell Williams and J-Lo all launched their own beauty lines, while just last year Alicia Keys’ wellness brand Soulcare landed on the virtual shelves on Cult Beauty. The skincare sphere is a competitive market, but with Hailey's beauty know-how and renowned transparency – we’re predicting good things. Watch this space!

Shop: Hailey Bieber's Go-To Skincare Favourites


Hailey Bieber Skincare Routine

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Skin Ceuticals C E Ferulic, £135

The OG of Vitamin C, this powerful antioxidant is a worthy investment. Apply daily to protect against environmental aggressors.

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Skin Medica HA5 Rejuvenating Hydrator, £149

With an impressive five types of Hyaluronic Acid, this rejuvenating serum packs a hydrating punch.

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Drunk Elephant Slaai Makeup-Melting Butter Cleanser, £29

An oil-to-milk cleanser that gently melts away makeup, dirt and sunscreen from skin.

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Drunk Elephant F-Balm Electrolyte Waterfacial Hydrating Mask, £44

Hailey, like the rest of us, loves hydration and this cooling, soothing mask works to plump and restore skin.

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Augustinus Bader The Rich Cream, £205

Loved by a loooooong list of A-listers, this luxury cream activates skin's regeneration to visibly improve texture, tone and resilience over time.

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Elta MD UV Clear Facial Sunscreen SPF 46, £32.50

We weren't familiar with SPF 48 before but we're so glad Hailey has introduced us as this hard-working formula soothes skin with hyaluronic acid and antioxidants.

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Vitner's Daughter Active Botanical Serum, £175

Blended with over 22 active ingredients, this heavenly oil tackles fine lines and pigmentation.

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Dr Barbara Sturm Clarifying Mask, £115

Ideal for blemish prone skin, this clarifying mask balances sebum production and refines pores with zinc, kaolin and lentil extract.

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