Charlotte Tilbury’s First Serum Launches Next Week, Here’s How It Wowed Kate Moss

WhenCharlotte Tilbury announces the launch of a new product, we gosh darned sit up and listen. When Charlotte Tilbury announces the launch of her first ever serum, we fall over ourselves to order it before it sells out (hold your horses though, this one's not available until the 16th of April). Behold, the new Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir 30ml, £60. Designed to sit pretty under her already wildly successful Charlotte Tilbury Charlotte's Magic Cream Moisturiser, £75, the serum offers up a wealth of skincare benefits.

Beauty editor Annie Vischer was lucky enough to here Charlotte wax lyrical about her newest launch this week. Here's what she said.

'I started using this serum and straight away my clients, namely Kate Moss, Salma Hayek and Amber Valetta all said to me 'What have you done to your skin? Where are your pores?' They couldn't believe it. I've given them their own now and they're addicted.'

'The clinical results and results from the user studies we had done are off the charts. You see immediate results after just one hour, and after 8 weeks skin appears firmer by 49% and more elastic by 122%. Skin moisture increased by 172% and water-loss reduced by 43%. These stats aren't just decided any old how, the results are measured by high-tech cameras. Seeing is believing'.

'This is science-powered skincare that gives incredible results. If you want a beautiful painting, you have to first start with a beautiful canvas. If you want yur make-up to glow and not sit in your pores, you have to have incredible ckincare. You have to prep your canvas. Working said skincare in is incredibly important too. Using your hands or crystal tools to massage it in makes a huge difference to how your make-up sits'.

'I like to call this serum the Joe Wicks of skincare. I don't do his workouts darlings, but I should. This serum is saying to your skin, 'Let's go! Let's do this! Let's keep going!'. It's plumping, it's firming, it's tightening. It's your skincare gym in a bottle'.

'It's really great for sensitive skin too. It undertakes a very magical dance. It's effective, you see results from it, but it doesn't irritate the skin. That was always very important to me. There are a lot of high-end products out there with a lot of big claims, but I wanted something that would pack a punch and act as a skin comforter too. It's the reason everyone fell in love with the Magic Cream Moisturiser. They use it on their face, on their children to clear things up. One sells every 2 minutes in the UK'.

Whilst the rest of the industry is going crazy for hyaluronic acid (particles that hold on to up to 1000 times their weight in moisture, Charlotte's team has opted to include polyglutamic acid, a fermented soy bean derivative that enhances natural moisturising factors in the skin. In Charlotte's very own words 'poly means 'many', why would you use hyaluronic acid when you can have polyglutamic acid? The silky smooth glaze it gives your skin is incredible'.

The serum also houses a unique crystal complex. Charlotte is a self-confessed bohemian so these ingredients really did speak to her. 'I have a massive rose quartz in my bedroom, I have crystal angels. I beieve crystals are huge conduits. I'm a bit of a bohemian girl from Ibiza. We added in moon stone, which represents calm and peace, ruby - passion and protection, rose quartz - love, crystal quartz - purity. We all need these right now'.

If this is all getting a bit airy fairy for you, let's bring it down to Charlotte's down-to-earth basics. 'I've done everything you shouldn't do for your skin. I've smoked (I'm trying to give u now!) I drank, and this serum still almost affords me another nate light.'

Well you can't say fairer than that. Stay tuned, and shop the new Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir 30ml, £60, online from the 16th April 2020.

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