We don't need to tell you that beauty trends are always emerging on TikTok, and K-Beauty sits firmly at the forefront. The latest must-have product flooding my FYP? Beauty of Joseon's Revive Eye Serum. The cult-favorite has taken the beauty world by storm, quickly becoming a viral sensation and selling out faster than you can say 'skincare.'
But this isn’t just another fleeting trend. Users are flooding TikTok with incredible before-and-after results, proving that the buzz is real. So, if you think it’s just another eye cream - think again. With its ability to visibly reduce dark circles, de-puff, and hydrate instantly, it’s no wonder this serum is causing such a frenzy. Beauty of Joseon has officially earned its place in the skincare hall of fame.
Beauty of Joseonwww.lookfantastic.com
So, what makes it so special? The serum is powered by a potent blend of skincare heavyweights, including ginseng extract and retinal. Not to be confused with its stronger cousin retinol, retinal is a more stable, gentle derivative that promotes cell turnover and helps slough away dead skin cells – making it ideal for the delicate under-eye area. Paired with ginseng, a K-Beauty hero known for its brightening, firming, and anti-ageing properties, this formula works hard to smooth fine lines and even out discolouration.
TikTokers aren't just talking – they're showing the results, with impressive before-and-after posts that speak for themselves. Forget booking in for an invasive facial; this £15 eye serum is delivering results that rival high-end creams and in-clinic treatments. We test a lot of eye creams here at Grazia, but few make an impact like this. If you're on the hunt for a product that actually lives up to the hype, consider this your sign to add to cart – before it inevitably sells out again.
Main Image Credit: @bellaayar/@lailapaul7/@emilymclarkx
Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer and Grazia specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.