There’s A New Augustinus Bader Cream On The Block

Yes, you read right, there's a brand new Augustinus Bader moisturiser on the block and it's time to read all about it. Augustinus Bader's The Rich Cream is already a cult classic and now it's been upgraded. How can you improve a classic? It's now vegan and continues to be gluten-free and GMO-free. Great news for all. The man behind the skincare brand himself, Professor Augustinus Bader tells all:

'We merge a deep respect for nature and biology with a knowledge-fueled targeting of skin repair needs,' says Professor Augustinus Bader. 'Modern science has given us an improved understanding of cellular function when it comes to skin restoration. With this information and our internal research, we only release products that bring real solutions to our customers. Our focus is on maintaining high efficacy levels while working towards a long-term goal of sustained and improved skin health. Now that our Rich Cream is vegan, this is an added bonus. It is the ultimate sign of respect for nature.' We couldn't agree more.

Why I Am More Than Happy To Pay £205 For The Same Moisturiser Kim Kardashian Uses

Words by Laura Jordan, Grazia's Fashion News & Features Director

'Two years ago I received an Augustinus Bader cream in a goody bag. I hadn’t heard of it at the time, so paid little attention, although it looked nice enough – a sleek, big blue bottle with rose gold accents. Shortly after, having just run out of my current moisturiser, I dug it out to give it a go. A few days later, forensically inspecting my skin in the mirror as I am wont to do in my more idle moments, I thought ‘this stuff is actually really great’. This was swiftly followed by another thought – ‘oh dear’ – when I discovered it costs a whopping [£205 a pop {href='https://augustinusbader.com/uk/en/skincare?gclid=CjwKCAjwlID8BRAFEiwAnUoK1falyPVtv5sBjGc28zp3S5t5faNmJsWS2DRWkzg0FZggEuOBcNA8choCfYYQAvD_BwE' target='_blank' rel='noopener noreferrer' class='add-referrer-link'}). But it was too late, I was hooked. And that is how I became a woman who drops £205 on a moisturiser.'

'I am probably the least glamorous and definitely least well-known member of the Augustinus Bader fan club, which has swiftly reached legendary status in the beauty world and beyond. Kim Kardashian West, Naomi Campbell, Kate Bosworth, Priyanka Chopra and Diane Kruger all love the cult brand. Victoria Beckham invited Professor Bader to sit front row at her AW20 show; she also tapped his talents to collaborate with her on her debut skincare line (from seeing VB up close I can testify that this isa woman who knows good skincare, and the Cell Rejuvenating Power Serum is indeed excellent).'

'The latest addition to the Bader fan club is Emma Corrin. Prepping the new Diana for The Crown’s Zoom press junket this week, her makeup artist Florrie White revealed she used The Cream and The Face Oil on the young actress. "I use The Cream on everyone; me and my clients," White tells me. "It instantly plumps and smooths the skin with three perfect pumps and creates a calm and luxurious base for every make-up look. Everyone always comments on how lovely it feels on their skin."

'Today Augustinus Bader is a cult phenomenon – but the founder is a man who seems to be more at home in a laboratory than on a red carpet. A leader in stem cell biology, and head of stem cell research at the University of Leipzig, Professor Bader has spent over 30 years focusing on how reawakening these cells can aid the healing process – in particular embarking on a mission to help burns victims. In 2008, Bader formulated a groundbreaking wound gel that could help heal third-degree burns without the aid of surgery or skin grafts.'

'It was this breakthrough that led to the founding of the skincare line. After all, if it could have this effect on serious injuries, imagine what the technology could do for those of us lucky enough to have run-of-the-mill skin niggles? The brand launched with two hero products: The Cream and The Rich Cream which, according to the brand literature, ‘contain patented TFC8 (Trigger Factor Complex) technology, which supports the skin’s natural processes, leaving all skin types – mature, dry, oily, or sensitive – looking restored, renewed and regenerated’.'

'I was useless at science at school and all this technical talk is pure gobbledygook to me. What I can tell you is what it’s done for me. My skin is super sensitive, I have eczema, and have found that Augustinus Bader creams genuinely help to soothe it when it is aggravated. I have found that since using it, my complexion appears clearer, more even and – the Holy Grail of beauty – dewy (despite drinking gallons of water a day, I have never achieved that before). My mum, who observes me with the scrutiny that only mothers do, confirms that my skin looks ‘great’ (I am privvy only to this information because she thought it was a result of finally listening to her by stopping smoking and making ‘the hours before midnight count’). Is it expensive? Well, yes, there’s no way around that. However, in much the same way that I think that an impeccably cut designer jacket earns its value back in cost per wear, I have found that since using The Cream and The Rich Cream my skincare regime has simplified.'

'Sure, there’s an element of hype involved. I still find it thrilling to be In The Know about something. But, for me and my skin, Augustinus Bader lives up to it. Believe me, I wish it wasn’t true (I am not snobby with beauty products, and would happily wax lyrical about a £5 wonder find – if I’d discovered one), but that’s the £205 price I have to pay – and I’d say it’s worth it.'

Shop: Augustinus Bader's Cult Classic Moisturisers

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