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Holly Willoughby has launched a wellness brand called Wylde Moon and you can now shop her Wylde Moon candle range. Here's everything you need to know about it. If the success of Wylde moon is anything like Holly's influence on the fashion world - which is, quite frankly, undeniable - the wellness website is set to be a roaring success. On Holly's This Morning, days the presenter helpfully takes Instagram to share her OOTD with her 7.4 million followers tagging each and every item of clothing. Fancy that Whistles dress she wore a few days ago? Or the LK Bennett shoes? Race you to the checkout. Holly's signature look even comes with its own hashtag - #HWStyle. She's known to pave the way for a sellout so it stands to reason that her website Wylde Moon is likely to do pretty well.
Curious to find out what it's all about? Here's everything you need to know about Wylde Moon.
What is Holly Willoughby's wellness brand Wylde Moon all about?
Click through to the main website and it doesn't feel dissimilar to Goop (yep, that's Gwyneth Paltrow's equal part bonkers, equal part fascinating wellness site). Holly's first post on the brand's Instagram said she'd be sharing the 'people, places practices and products that she loves.' Sounds good to us.
A second post hinted at beauty, style and wellness content, as well as a podcast.
What can we expect from Wylde Moon?
It seems almost like a newsletter in its structure. Holly has called the first drop of content from Wylde Moon the 'October Edition', and it is essentially a deep dive into all the things Holly's been loving that month.
If you count yourself a fan of Holly's fresh and feminine make-up, you'll be pleased to find that her make-up artist, Patsy O'Neil, has done a deep dive into everything she uses on Holly. It was no surprise to see Laura Mercier's cult Tinted Moisturiser is one of her Patsy's go-to's: it's luminous, fresh and looks impeccably natural.
In fact, even if you don't count yourself one of Holly's most ardent admirers, the website is a treasure trove of useful tips and tricks.
Holly Willoughby has just launched a candle collection too
'The Boutique'section on the Wylde Moon site allows you to shop Holly's candle range. The first drop is named (borrowed from) The Wild, and features:
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A natural wax, single wick candle
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A large three wick candle
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A porcelain reed diffuser
Here's how Holly describes the smell...
'You know that smell of a tomato on the vine when it’s been ripened by the sun? That smell after rainfall, as it refreshes the mint and lavender and mother nature subtly weaves her magic? You know that aromatic, invigorating scent that travels on the wind and enlivens the senses? (borrowed from) The Wild is exactly that.'
In layman's terms? Expect the candle to smell green, fresh and earthy.
Where can I buy Wylde Moon products?
Shop Holly Willoughby's Wylde Moon candles below or visitwyldemoon.co.uk.
boutique.wyldemoon.co.uk
We're looking forward to the next product drop from the brand. If it's anything like the candle range, we're in for a treat.
Main image credit: Instagram @hollywilloughby, Wylde Moon.