All hail Harry Styles - poster boy for gender fluidity, fashion icon and manicure trend-setter. Ever since his One Direction days - when he was arguably the world's golden boy - Harry has revelled in experimentation both in the beauty arena and the sartorial. Sure, his boy-band-worthy swish of hair was a tad more commercialised back in the day, but you can't deny its iconic status.
Watch out for his statement manicures. We've seen Harry rock an entire rainbow nails, logo nails and even a touch of duochrome. Then there's his very own beauty range, Pleasing.
And in case you were wondering, Pleasing stands well apart from the 'slap your name on a lipstick and hope for the best' style celebrity beauty brands we've become used to over the years. Like other celebrity beauty brands of the 2020s - think Fenty, Rare, Victoria Beckham Beauty, you get the picture - there is joy, celebration and experimentation at its core. Find in their capsule collection, Shroom Bloom and Perfect Pearl, a range of nail polishes and skincare, all gender neutral.
And the beauty industry is taking note, too. NYX Cosmetics - another brand that makes a point of celebrating freedom of expression - have launched a glimmering tube of lip gloss, the shade name of which is an overt nod to Mr Styles. The Juice Gloss in Watermelon Suga, £7.50, drenches the lip in a - you guessed it - watermelon pink tinted, glossy shine.
The poppy pink-come-red shade sparks serious joy, just like its namesake - most were still playing Harry's Watermelon Sugar track on repeat months after its release in 2019. Have you caught Harry's new single yet?
Shop: NYX Cosmetics' Watermelon Sugar Lipgloss
SHOP: NYX Cosmetics' Lipgloss
1 of 1NYX Cosmetics This Is Juice Gloss, Watermelon Suga, £7.50
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