The W Blush Trend Is Going Viral on TikTok

Over the past few months we have seen blusher finally get the recognition it deserves. Previously it was the one make-up item that most people would skip, but thanks to TikTok it's now a key staple in our routines.

Whether we're applying it under our eyes mixed with concealer to brighten or on our nose to mimic a day at the beach, blush has gone from the forgotten step to the most vital.

While cream blush has been getting a lot of love (we're looking at you Rare Beauty), this latest TikTok trend can be attempted with either cream or powder.

We have to admit that some TikTok trends can seem incredibly convoluted, like mixing your foundation in a glass of water for example, but this latest one is both simple and effective.

It involves applying your blusher of choice in the shape of a W across your cheeks and nose. Start high at your temples and work diagonally down towards your nose. At the nose go up to the bridge on one side and down to the nostril on the other before working your way back up to the other side of your head.

Basically just draw a W in the middle of your face, okay?

Watch TikTokers Try The W Blush Trend:

The result of this is a natural sun-kissed flush which mimics that kind of well-rested holiday glow that you're so desperately missing right now.

While any blush will work, a cream blusher in stick form really is perfect for this. Not just because it enables you to draw the perfect 'W', but because the cream formula will blend easier across the nose.