The £3 Beauty Hero Behind Love Island’s Smoky Eyes This Year

It's Y2K classic

Olivia Love Island Eyeliner

by Rachael Martin |
Updated on

No one can deny that this season's Love Island is a must-watch and a guaranteed source of beauty inspiration. Whether it’s the cult classic Charlotte Tilbury product that Rosie snuck into the villa or bombshell Claudia’s £9.99 mascara, if the Love Island girls are wearing it, then we’re adding it to our baskets – pronto.

One contestant in particular, Olivia Hawkins, had followers of the hooked on her beauty looks before she left the island this week. When the camera pans around the dressing room for those all-important GRWM shots, it’s Olivia that often attracted the close crop, a zoom in on her signature look – think a smooth, sleek pony-tail and peachy pink cheeks, all finished off with the star of the show - her impressively executed feline flick. Precise, dramatic and adeptly winged, Olivia's technique is a thing to behold.

Needless to say, our excitement was palpable when we learned that the product behind her expertley lined lids comes in at a mere £3 - and there’s a good chance that make-up aficionados will be hit with a heady waft of nostalgia when we reveal the brand responsible.

Enter 17 (formerly known as Seventeen Cosmetics) which was relaunched at Boots last year after being discontinued in 2018. Now, the much-coveted brand is back with a slick new look and shiny new products to match – all of which come in at under £5.

The liner in question? 17. Eye Flicks Pen – undeniably distinctive in its millennial pink packaging. But it’s not just a pretty face. The liquid formula offers Olivia’s matte, non-shimmery look and can be blended out to achieve an undone, smudged finish.

Keen to get in on the action and shop Olivia’s 17 liner? Scroll on down.

Shop: Olivia’s Bargain Eyeliner

Gallery

Love Island’s Favourite Eyeliner 2023

17. Eye Flicks Pen1 of 1

17. Eye Flicks Pen

If you're after that elusive, perfectly precise finish then this slim felt tip is ideal for achieving pinpoint accuracy. Simply sweep across the lash line and flick out in one sharp, deft movement for eyes sure to mesmerise.

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Fancy shopping more from the Love Island villa's best in beauty? From glow-boosting body creams to niche skincare buys click here to shopthe whole list.

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