Taylor Swift Marks Her New Showgirl Era By Swapping Out Her Signature Red Lipstick

Could the powerful, classic and universally loved red lip ever be replaced? According to Taylor Swift, absolutely. While the singer has long had a penchant for the ruddy tone, so much so, legendary make-up artist Pat McGrath has been responsible for creating some of the singer's most iconic red lip looks (read: her bedazzled lip in the _I Don’t Wanna Live Foreve_r music video and allegedly that kiss-proof moment at the Kansas City Chiefs and Baltimore Ravens play-offs game). In fact, McGrath is so invested in Swift's red lip game, she created the sell-out Pat McGrath Labs ‘Taylor-Made’ Lip Kit, £56, in collaboration with the songstress after the two teamed up for her Bejeweled music video, so all the Swifties could get in on the action.

But that all appears to be a thing of the past, as the 14-time Grammy Award winner marks the coming of her 12th studio album_, The Life of a Showgirl_, with a brand new look. Announcing the news during an appearance on boyfriend Travis Kelce and his brother Jason Kelce's podcast New Heights, Swift shedded her trademark red lip for orange. We know Swift likes to drop Easter eggs to tease what she's got cooking, like exiting the stage through an orange door on the last night of her Eras tour in 2024 (when one door, or rather era, closes another opens etc.), but wearing an orange lip to announce the news feels more like a commitment than a mere innuendo.

The colour clearly holds significance. Speaking on the podcast, Swift explains, 'I’ve just always liked it, Jason. It feels like kind of energetically how my life has felt. And this album is about what was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant.'

While Swift and her go-to make-up artist Lorrie Turk have remained tight lipped on the exact shade of orange the star has been sporting of late, Turk previously confirmed via Instagram Stories that she has been known to use the now discontinued Nars Matte Lipstick in Morocco on Swift, a warm toasted cinnamon shade. Fret not if you're looking to recreate the look, as other beauty experts have chimed in with alternatives. Ash Walker uses the Hermès Rouge Hermès Satin Lipstick in Orange Boîte, £50.40, for a vibrant finish.

As Swift ushers in a new beauty look for TS12, it seems she's not the only one walking on the warmer side. Rare Beauty just launched a Cheek & Lip Set in collaboration with Tajín®, £29, so you can take your obsession with the Mexican seasoning and sauce to the next level. A year in the making, the kit features two full-size new exclusives, including the Soft Pinch Liquid Blush in Chamoy (a deep reddy brown) and the Positive Light Luminizing Lip Gloss in Clásico (a terracotta that flexes with copper and gold shimmer). Speaking on the launch, brand founder Selena Gomez, explains, 'This collab is a celebration of what makes us unique—our culture, our energy, and the moments that bring us together. Just like Tajín®, these shades bring boldness, warmth, and a spark of joy to every occasion.'

Similarly, It-Girl minimal beauty brand Refy has expanded its signature orange-toned offerings with the addition of the new Limited Edition Lip Gloss in [Topaz]{href='https://refybeauty.com/products/lip-gloss?' target='_blank' rel='noreferrer noopener nofollow' class='add-referrer-link'}, £16, which joins the already bestselling glow-giving Gloss Highlighter in Topaz, £20, for a full monochromatic sun-kissed moment. It's clear, orange arrived just in time to help us soak up the last of summer, thanks Taylor Swift.

Shop: The best orange lip products

Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).