17 Beauty Products To Shop In This Year’s January Sales According To A Seasoned Beauty Journalist

Shop the January beauty sales like a pro

Instagram @chloeburcham

by Chloé Burcham |
Updated on

Whether it’s replenishing my favourite fragrance or treating myself to a XL candle, I always find that there’s no better time to shop my favourite beauty products than in the January sales. The savings on offer are unrivalled. Each year big name retailers slash major money off their stock and you can usually rely on them throwing a few major cult classics into the mix. That said, deciding what to spend your hard-earned money on can be an overwhelming task.

The key is in deciding what to make a play for before you browse, and if you're looking for the inside track, you've come to the right place. Having worked in the beauty industry for over 10 years, I have tried, tested and recommended thousands of products and I'm well versed in sorting through overly hyped promotions to get to the good stuff.

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So whether you’re on the hunt for a noteworthy beauty bargain, want to discover a great new fragrance without paying full whack, or you want to lockdown your skincare hero of 2023, keep scrolling for the 17 beauty products I’ll be saving money on myself and linking everyone to on my group WhatsApp chats this January.

17 Beauty Products To Shop In This Year's January Sales

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17 Products To Look Out For In The January Beauty Sales - Grazia 2023

 St. Tropez Tan x Ashley Graham Limited Edition Ultimate Glow Kit1 of 18
CREDIT: St. Tropez

St. Tropez Tan x Ashley Graham Limited Edition Ultimate Glow Kit

Anyone who knows me, knows that I am a seasoned fake tanner. No matter the time of year, whether I have plans or not, I will be tanned. And this is officially my favourite ever fake tan. So you can bet I'll be buying a good few bottles while it's discounted. Get it quick though… at the time of writing, I've already WhatsApped three friends the offer: true story.

Charlotte Tilbury K.I.S.S.I.N.G Lipstick2 of 18
CREDIT: Charlotte Tilbury

Charlotte Tilbury K.I.S.S.I.N.G Lipstick

Everyone loves a Charlotte Tilbury lipstick. So there's no better time to snatch one up than in the January sales. Cult Beauty are currently offering £8.70 off the K.I.S.S.I.N.G line. Rosy Seduction, get in my bag.

YSL All Hours Foundation3 of 18
CREDIT: YSL

YSL All Hours Foundation

If your skin is having a post-December break-out, join the club. This is one of my favourite higher-coverage foundations, but at £36 it's not the most affordable. The good news is, Harvey Nichols currently have it discounted – so a prime time to snatch yourself a bottle. Expect velvety soft, radiant skin in an instant. You can thank me later.

BaByliss Curl Secret4 of 18
CREDIT: BaByliss

BaByliss Curl Secret

I won’t technically be shopping this snazzy hair tool as I already own one, but I suggest you do. BaByliss’ latest curl innovation ensures you get the perfect loose undone wave every time – no skill required. Simply clamp a small section of hair and the device does all the hard work for you. There’s no tangling, rogue waves or odd curls – just perfect beachy waves, every time. Plus it's 50% off! Go go go.

Olaplex Hair Repair Treatment Kit5 of 18
CREDIT: Olaplex

Olaplex Hair Repair Treatment Kit

You know what's great about shopping in January? You can get major discounts off all of the 'Christmas gift sets' you didn't actually receive. This Olaplex one is fab. New Year… New Hair Health.

Cowshed Shelfie Set6 of 18
CREDIT: Cowshed

Cowshed Shelfie Set

Another fab find in the January sales – this Cowshed set. Containing minis of seven hair, bath and body products, it's all you need to transform your bathroom into a Soho House-esque haven. Spa nights in, check.

Laura Mercier Secret Concealer7 of 18
CREDIT: Laura Mercier

Laura Mercier Secret Concealer

In the market for a new concealer? Let me introduce you to Laura Mercier's Secret Concealer. Something of an insider secret, this little beauty conceals like a dream – while leaving your skin with a radiant finish. It ticks all the boxes.

SUNDAE Body Green Tea Exfoliating Whipped Shower Foam8 of 18
CREDIT: SUNDAE Body Green Tea Exfoliating Whipped Shower Foam

SUNDAE Body Green Tea Exfoliating Whipped Shower Foam

Cult Beauty are currently offering 20% off wellbeing essentials – and this shower foam is one of my new favourites. The glycolic acid-infused exfoliating formula helps clear out clogged pores, and leaves your skin silky smooth. After all, January is the time to invest in yourself. It's called self-care.

Kate Somerville Get Glowing Mini Duo Set9 of 18
CREDIT: Kate Somerville

Kate Somerville Get Glowing Mini Duo Set

If a new skincare routine was on your New Year's resolutions, may I suggest you try this glow-boosting set from Kate Somerville. It's one of my favourites for pack-a-punch radiance and smooth, polished, baby-soft skin. Plus, at £16, it's a great price to 'try before you full-size buy'.

Iconic London We Glow Again Gift Set10 of 18
CREDIT: Iconic London

Iconic London We Glow Again Gift Set

Every year Iconic London do some of the very best make-up gift sets for Christmas. And right now, they're all massively discounted. Take this 'We Glow Again' gift set. Containing five iconic glow-givers, you can get the whole lot for nearly £100 off.

Slip The Icons Edit Gift Set11 of 18
CREDIT: Slip

Slip The Icons Edit Gift Set

I'm a massive fan of Slip's sleep collection. Their eye masks are the comfiest I've tried, the pillowcases are soft and chic and the scrunchies keep your hair soft and tangle free. Plus you can nab a bargain right now at SpaceNK with this gorgeous gift set.

Redken Acidic Bonding Concentrate Shampoo and Conditioner Duo12 of 18
CREDIT: Redken

Redken Acidic Bonding Concentrate Shampoo and Conditioner Duo

If you dye or heat style your hair – this shampoo and conditioner combo is the one for you. It was suggested to me by the pros at Larry King and after a couple of weeks of using, my hair has never looked better.

Shiseido Ultimune Power Infusing Concentrate13 of 18
CREDIT: Shiseido

Shiseido Ultimune Power Infusing Concentrate

This hero skin serum is something of an industry secret. It cleverly works to strengthen your skin, protecting it from environmental aggressors like pollution, smog, smoke and UV rays. Expect firmer, more youthful looking skin in a matter of weeks.

TRIP Orange Blossom CBD Oil14 of 18
CREDIT: TRIP

TRIP Orange Blossom CBD Oil

I’m a big advocate for CBD oil. It helps to ease feelings of anxiety and overwhelm, plus helps to quieten the mind if you’re struggling to switch off in the evening. For me, this is one of the best, most affordable and cleanest formulas out there. I’ll definitely be stocking up come January.

L'Oréal Paris Elvive Dream Lengths Wonder Water 8 Second Hair Treatment15 of 18
CREDIT: L'Oréal Paris Elvive

L'Oréal Paris Elvive Dream Lengths Wonder Water 8 Second Hair Treatment

Another haircare hero (but this time a major budget buy), this little beauty really is worth every penny. It went viral on TikTok thanks to its ability to turn your locks into shiny glass-hair in seconds. Trust me: try it.

NARS Taj Mahal Eyeshadow Quad16 of 18
CREDIT: NARS

NARS Taj Mahal Eyeshadow Quad

If you're in the market for make-up, it doesn't get better than this NARS palette. With over £16 off, it contains all the buttery browns and gorgeous bronzes you need to create standout smokey eyes.

SkinCeuticals C E Ferulic Antioxidant Vitamin C Serum17 of 18
CREDIT: SkinCeuticals

SkinCeuticals C E Ferulic Antioxidant Vitamin C Serum

Loved by the likes of Sienna Miller, Kendall Jenner and Hailey Bieber, this vitamin C serum really is worth the hype. But at £150 a bottle, it’s not for everyone. While there are nice alternatives, nothing gives as good of a glow like SkinCeuticals. If you are able to afford it, it’s definitely one to pick up in the January sales.

Tom Ford Private Blend Tubereuse Nue18 of 18
CREDIT: Tom Ford

Tom Ford Private Blend Tubereuse Nue

Tom Ford fragrances really are in a league of their own and while it’s the big names that often get all of the attention (think Costa Azzura and Black Orchid) it’s the dreamy white floral of Tubereuse Nue that I adore. It smells like summer in a bottle and gets me through those dark winter months knowing that sunshine is ahead.

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