When Rare Beauty first launched to market in 2020, it quickly became the next big thing. Why? A clever combination of strong brand ethos (which is built on self-love, acceptance, inner beauty and making a social impact) and carefully considered, stellar products that really do help to draw on your own aesthetic – whether you're a bold make-up girlie or a barely-there 'clean girl'. But from the core collection's first range, it was the Soft Pinch Liquid Blush, £22, that made the biggest impact.
The creamy blush has amassed over 131 million view on TikTok alone, which is wholly unsurprising given the rave reviews it has received from beauty editors and influencers the world over. Unlike other liquid blushers on the market, it's blend-able, breathable, and has a weightless formula which sits comfortably on the skin. The shade offering is universally flattering, comes in a dewy or matte finishes, and packs pigment, so a little really does go a long way. And then there's the kind-to-skin formula which is loaded with a botanical blend of lotus, gardenia and white water lily. No wonder it's so popular.
News of Rare Beauty's latest launch, a powder version of its cult liquid blush, has sent beauty buffs into a spin. How could a powdery iteration fare against what's become the gold standard in the creamy blush arena, according to TikTok?
The Soft Pinch Luminous Powder Blush, £27, comes in six shades (half as many as than the liquid) and offers up some of the same hues such as Hope, Happy, Joy and Love, as well as two new colour ways: Cheer (a light warm pink) and Truth (a mauvy maroon). Then there's the obvious textural difference. Much like Rare Beauty's other products, this leads by innovation. The pearl-infused, ultra-pigmented powder is smooth, featherweight and allows for seamless colour diffusion while leaving behind a believable, lit-from-within-glow.
It's something founder Selena Gomez has sought to explain: 'This blush combines Soft Pinch’s weightless colour and Positive Light's, £24, glassy sheen—the best of both worlds in a single step.' The marriage of these elements is the reason why TikTokers are now coining this 'THE glowy blush for summer'.
If you love a soft focus, natural-looking flush to the cheeks, and have always wanted an easier way to enjoy Rare Beauty's liquid blush on-the-go, this new offering is a no brainer.
Shop: Rare Beauty Soft Pinch Luminous Powder Blush
www.rarebeauty.com
Gomez herself describes this as a cross between Soft Pinch Liquid Blush's weightless colour and Positive Light Liquid Illuminzer's glassy sheen – the combination of the two makes for a pigment-packed, blend-able and irridescent blush which will lift your complexion in seconds.
Sameeha Shaikh is Grazia UK's Beauty Writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).