Often the hero of a successful skincare routine that targets and treats pretty much any skin concern, face serums contain hardworking, concentrated ingredients to deeply treat the skin before you moisturise. When it comes to buying a serum, it's worth going the extra mile. While affordable cleansers and moisturisers are likely to do the job (almost) as well as their expensive counterparts, a facial serum is a product that's worth investing that little bit extra into.
Olay, the household skincare brand known for its iconic and staple beauty products has been nourishing mature skin since the launch of its Beauty Fluid in 1952. The brand knows a thing or two about products that elevate the skin; from its bestselling Retinol 24 Night Cream to the Total Effects 7-in-1 SPF30, the list of popular, well-formulated products is never-ending. Now, joining that list is the brand new, internet-breaking, Super Serum.
Shop: Olay Super Serum in the Black Friday sale
53% off
OlayThis facial serum combines five ingredients: activated niacinamide, vitamin C, collagen peptides, vitamin E and lactic acid. Designed to hydrate, tone, exfoliate and resurface, this serum truly does it all. This can be used by all skin types and if you love a glowing finish, this serum will instantly make your skin look radiant with it's pearly finish. In terms of application, apply serum on cleansed skin before your moisturiser and sit back to see the results.
The Super Serum has taken over the beauty space on TikTok and Instagram since launching in the UK a couple of weeks ago, selling out almost immediately, with one bottle selling every minute in the US. The aptly named 'Super' serum combines five individual serum benefits in one bottle, including better texture, even-looking skin tone, firmer feeling skin, smoother visible lines and long-lasting hydration. Yes please.
With over 1,000 five-star reviews, the serum has gained a fan club overnight. One reviewer said: 'So lightweight and refreshing. It's unbelievable!' while another raved about the serum saying, 'Feels like a high-end serum and gave me such glowy skin.'
While the product immediately sold out (to our dismay) it's now back in stock, and, even better - you can now pick up the serum for 53% off in the Amazon Black Friday sale. So, if you're looking to solve unwanted skin texture, tone, firm and create long lasting radiance, run, don't walk, to pick up Olay's Super Serum.
Georgia Scott is a Beauty & Fashion Product Writer for Bauer Media, writing for Grazia, Closer and heat. Georgia specialises in beauty writing and spends her days hunting for the latest trending beauty products to get her hands on and review.