2020’s Most Googled Beauty Products Prove We’re Totally Still Into Make-Up

A certain foundation garnered a whopping 87,100 searches! And it's well worth the hype...

most googled products

by Emma Stoddart |
Updated on

There has been a LOT of talk around skincare over the past 12 months. Beauty’s major players have continued to launch new skincare product after new skincare product, and if our reported shopping habits are anything to go by – we have been lapping them up. For make-up, it’s been a quieter story and the conversation has mainly revolved around speedy application hacks and those multi-tasking wonders that can double up as say a lipstick, a blusher, an eyeshadow – you name it.

And while we're definitely still spending money on skincare, according to Google searches it’s make-up that we’re lusting over. Analysing the search data for over 6,500 products from 20 different categories on Boots.com, Cult Beauty and Beauty Bay, the consumer spending experts at money.co.uk have uncovered the 20 most Googled beauty products in the past year. Of the four skincare products to make the list, Pixi’s Glow Tonic, £18, proved to be the most popular with over 253,900 searches. Over on make-up, Nars Sheer Glow Foundation, £33.50, has been crowned the UK’s favourite with over 87,100 searches.

To discover the full list of products that we are lusting over the most, scroll on down.


Most Googled Beauty Products

most googled beauty1 of 20

It Cosmetics Your Skin But Better CC+ Cream with SPF 50+, £32

Loved by our entire beauty team, we're not surprised to see this hydrating yet full coverage CC cream in the top 20. It received over 168,900 searches last year.

most googled beauty2 of 20

Nars Blush, £25

With over 38,100 searches for NARS Blush in 2020, this is by far the UK's blusher of choice.

most googled beauty3 of 20

Benefit Hoola Bronzer, £27

Attaining cult status way back in 2001 when it first launched, this bronzer continues to be a big hit - taking the top spot for the most searched for bronzer in the UK.

most googled beauty4 of 20

Benefit Precisely, My Brow Pencil, £22.50

With over 23,700 searches in 2020, Benefit's Precisely, My Brow Pencil is our most-wanted brow product.

most googled beauty5 of 20

Maybelline Fit Me! Concealer, £5.99

It was a close call in the concealer category with 1,200 searches between first and second place. Maybelline secured top spot over NARS' Radiant Creamy Concealer.

most googled beauty6 of 20

NYX Professional Makeup Epic Ink Liner, £9

A fan favourite, this 'epic' eyeliner garnered over 9,510 searches in 2020, and at £9 - it's an absolute steal.

most googled beauty7 of 20

Natasha Denona Glam Eyeshadow Palette, £60

With over 10,790 searches in 2020, this luxury eyeshadow palette (housing 15 shadows) has clearly captured the attention of make-up enthusiasts across the country.

most googled beauty8 of 20

Elemis Pro-Collagen Cleansing Balm, £44

A cult classic, this cleansing balm is loved the world over for its nourishing, gentle properties and wondrous ability to remove every last morsel of make-up. It received an impressive 48,400 searches in 2020 (taking second place).

most googled beauty9 of 20

Nuxe Huile Prodigieuse, £18.50

A multi-award winning must-have, this face/body/hair oil hydrates like a hero and smells sensational. It's definitely one to try if you haven't already.

most googled beauty10 of 20

Ardell Wispies False Eyelashes - 113, £5.49

Accumulating over 3,650 searches for this specific range of lashes, Ardell's Wispies 113 are easy to use and purse-friendly.

most googled beauty11 of 20

NARS Sheer Glow Foundation, £33.50

Available in 40 shades, this glow-giving foundation racked up a whopping 87,100 searches in 2020.

most googled beauty12 of 20

Charlotte Tilbury Hollywood Flawless Filter, £34

This really is one of the best highlighters we've ever tried. Available in 7 shades, mix with foundation or blend in on top for a radiant, dewy glow. Last year alone, it picked up 32,400 searches.

most googled beauty13 of 20

The Ordinary Squalane Cleanser, £5.50

After an affordable yet decent cleanser? Try this cult favourite from The Ordinary that garnered over 65,500 searches in 2020.

most googled beauty14 of 20

Benefit Roller Lash, £22.50

Another big hitter from Benefit, this is the UK's most in-demand mascara with over 41,100 searches last year.

most googled beauty15 of 20

Laura Mercier Translucent Loose Setting Powder, £32

Loved by every beauty editor and a-lister alike, this setting powder has won over the UK with over 39,700 searches.

most googled beauty16 of 20

MAC Strobe Cream, £25

A backstage favourite, this highlighting cream boosts radiance like no other. With over 55,800 searches in 2020, this is beauty must-have for 2021.

most googled beauty17 of 20

Tan-Luxe Super Glow Hyaluronic Self-Tan Serum, £35

With added hyaluronic acid, this self-tan not only delivers a sun-kissed glow but it also hydrates skin, too. Which might be why it's so popular with over 38,300 searches.

most googled beauty18 of 20

Clarins Double Serum, £58

Blended with 21 active plant extracts, this luxe serum bolsters radiance while minimising the appearance of fine lines. And with over 199,800 searches in 2020, it's definitely a beauty favourite.

most googled beauty19 of 20

Urban Decay All Nighter Setting Spray, £26

Urban Decay's All Night Setting Spray takes the top spot as the UK's most coveted make-up fixing product with over 28,100 searches in 2020,

most googled beauty20 of 20

Pixi Glow Tonic, £18

A gentle yet effective AHA toner, Pixi's Glow Tonic was searched for 253,900 times in 2020 and accounted for over a third (37%) of all searches for toners. Impressive!

READ MORE: These Are The 20 Best-Selling Beauty Products On Cult Beauty In 2020

READ MORE: In Defence Of Wearing Make-Up During Lockdown

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us