There’s Already A Waiting List Of 11,000 People For The Morphe Launch At Boots

The Insta-famous beauty brand is coming to a high street near you on 11 September

morphe launching at boots

by Hannah Banks-Walker |
Published on

If you're one of the millions of people constantly refreshing the Morphe website whenever the beauty brand launches a new eyeshadow palette, then you're in for a treat. As of 12 September, Morphe's much-celebrated products – from its brushes to its actual make-up – will be available in your local Boots store, meaning you'll no longer have to pay exorbitant shipping costs. The news was announced just last week but already, there's a waiting list of over 11,000 people, all eager to get their hands on the brand's most-hyped products.

This is just the latest in a number of cult beauty brands acquired by Boots. It started stocking The Ordinary at the beginning of August this year and before that, it launched Fenty Beauty in May.

Much like both of those brands, Morphe is a relatively new kid on the block. Launched in 2008, it made a name for itself in LA among make-up artists and influencers. Since then, it has amassed a whopping 9.8 million followers on Instagram and is renowned for its high profile collaborations with YouTube sensations like Jeffree Star and James Charles.

Morphe eyeshadow palettes are particularly popular, largely thanks to their huge shade ranges and colourful, Insta-friendly (obviously) appeal. The brand encourages its followers to use the hashtag #Morphebabe, which currently has been used over 1 million times.

As part of the launch, you'll be able to shop the new Jeffree Star Artistry Palette exclusively at Boots until mid-October, meaning no more constant page refreshing. While you won't be able to shop anything until the launch date – 11 September – you can join the 11,000 people who have already signed up to the waiting list so ensure you don't miss out. And just think – you can even use your Boots points to buy your new Morphe beauty stash.

SHOP: The Best New Beauty Products To Buy Now

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The Best New Beauty Products You Should Buy Now 2020

best new beauty products1 of 45

Biossance Squalane + Vitamin C Rose Oil, £61

Not a fan of oils? We can guarantee this lightweight, potent blend will convert you. Powered by hydrating squalene and brightening vitamin C, skin looks positively radiant after use.

best new beauty products2 of 45

Lixirskin Peel Express, £31

For spa-worthy skin that bestows a post-facial glow, give this potent peel a whirl. Packed with acids and enzymes, massage into skin and leave on for 20-minutes before rinsing off to reveal your new found radiance. (NB: not suitable for very sensitive skin)

best new beauty products3 of 45

Caudalie Resveratrol Lift Firming Cashmere Cream, £42

Formulated with a patented collagen booster, expect skin to look plumper, firmer and a lot perkier after using this daily.

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Summer Fridays Soft Reset AHA Exfoliating Solution, £49

Saturate a cotton pad and swipe this solution of AHAs onto clean skin daily to sweep away dulling dead skin cells and restore some radiance.

best new beauty products5 of 45

bareMinerals Skinlongevity Long Life Herb Serum, £37.50

Clinically proven to strengthen the skin's barrier, this serum wards off environmental aggressors (including pollution) while plumping fine lines with the powerful long life herb from Japan.

best new beauty products6 of 45

Decleor Rosemary Officinal Targeted Care Solution, £18.50

Tackling maskne? Try this blemish banishing solution from Decleor. Blended with a mix of essential oils, it will calm down redness and help to balance oil regulation.

best new beauty products7 of 45

Garnier Organic Hemp Facial Oil, £11.99

Hailed for its calming and soothing skincare properties, this hemp facial oil is a godsend for stressed out, sensitive skin.

best new beauty products8 of 45

Drunk Elephant Wild Marula Tangle Spray, £21

Spritz this lightweight, leave-in mist on to damp hair before blow drying for smooth, shiny and bouncy results.

best new beauty products9 of 45

Redken Extreme Length Sealer, £19.50

Covet long, luscious lengths? Turn your head to this leave-in treatment from Redken, pronto. Powered by biotin, the cream seals split-ends and moisturises the hair from the inside out. Double win!

best new beauty products10 of 45

Oribe Serene Scalp Balancing Shampoo, £45.50

Yes, it's expensive. But this clever formula tackles itchy, irritated scalps with exfoliating salicylic acid. It also helps to strengthen strands with pea shoot while lemon and orange extracts maintain healthy, hydrated hair.

best new beauty products11 of 45

Oribe Serene Scalp Balancing Conditioner, £49

For a real scalp treat, double up and invest in the luxury conditioner too. Formulated with hydrating shea butter and strengthening quinoa - say hello to shiny, happy hair.

best new beauty products12 of 45

Pureology Instant Levitation Mist, £26

Mist this spray through damp roots to add volume and bounce in an instance. The clever formula also provides heat protection as well as protection from environmental aggressors with vitamin E and sunflower seed.

best new beauty products13 of 45

Ciaté London x Miss Piggy Collection All About Moi! Cheek Palette, £29

Take a trip down memory lane with this joyful, pretty-in-pink make-up collaboration between Ciaté London and Miss Piggy. The standout? This creamy blusher palette housing four rosy shades with matte, sheen and glow formulas.

best new beauty products14 of 45

DECLÉOR Rosemary Mask, £41.50

Blended with black clay and salicylic acid, this luxurious mask works to minimise the appearance of breakouts and blemishes - ideal for 'maskne'.

best new beauty products15 of 45

CeraVe Cream to Foam Cleanser, £12.50

Obsessed with CeraVe? Us too, which is why you need to try this cream-to-foam cleanser asap. Lightweight and gentle, it does a stellar job at removing make-up, grime and pollution.

best new beauty products16 of 45

Shiseido Ultimune Defense Refresh Mist, £56

Dry, thirsty skin? Keep this spray within arms-reach and mist your face whenever you need a pick-me-up. Plus it comes with a refill for when you run out.

best new beauty products17 of 45

Ameliorate Transforming Facial Serum, £33

The brainchild behind our favourite Transforming Body Lotion, Ameliorate has just dropped a collection of products to target the skin on our face. The hero? This hydrating, nourishing serum that gently exfoliates skin with Lactic Acid.

best new beauty products18 of 45

Typology Tinted Serum, £24.80

New brand from Paris, Typology hit the mainstream earlier this year with its curated edit of simplified skincare solutions using naturally-derived ingredients. Now, venturing into make-up - the brand has just launched this incredibly lightweight tinted serum packed with vitamin C and aloe vera to brighten and hydrate skin while providing good coverage.

best new beauty products19 of 45

Westman Atelier Super Loaded Tinted Highlight - Peau de Rosé, £65

This looks like a powder, but in fact it's a creamy highlighter that delivers just the right amount of shimmer. Top tip? Gucci suggests skipping foundation and wearing Peau de Rosé on bare skin with just a brushed up brow.

best new beauty products20 of 45

L'Oreal Paris Air Volume Mega Mascara, £10.99

Oh this mascara is a goody. With a thick, bristled brush that coats every single lash - you get lots of volume without lashes feeling weighed down or clumpy.

best new beauty products21 of 45

Lisa Armstrong MATTEiculous Lipstick, £12

Matte but non-drying, these affordable lipsticks from make-up artist, Lisa Armstrong, are creamy and moisturising with impressive staying power.

best new beauty products22 of 45

Nars Tinted Glow Booster, £28

New in from Nars, this glow-bestowing tinted cream is blended with pearlescent pigments to create a luminous finish. Use alone, under foundation or on top as a highlighter.

best new beauty products23 of 45

Anya Hindmarch In-Flight I Am A Plastic Bag travel bag, £250

Travel bags don't come much chicer than this. And while, yes, we're not travelling as much at the moment - this recycled nylon bag is the perfect size for weekends away and staycations.

best new beauty products24 of 45

Dolce & Gabbana Passionlips Lipstick, £36

Of course you need another new lipstick. Specifically, this cream-to-powder skinny lip pen that glides on for a soft, matte finish. Available in 16 shades, we love this poppy red for autumn.

best new beauty products25 of 45

Essie ExprEssie Quick Dry, £7.99

Love having your nails painted but hate the drying time? Turn your talons to this quick drying polish that takes just one minute to dry (we're not kidding). Available in 20 shades spanning everything from olive green to burgundy and grey - this is the perfect nail collection to match your Autumn/Winter wardrobe.

best new beauty products26 of 45

Elizabeth Arden Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum, £75

Serving up a daily dose of hyaluronic acid and ceramides, these travel-friendly ampoules hydrate and strengthen the skin's barrier.

best new beauty products27 of 45

It Cosmetics Your Skin But Better Foundation + Skincare, £32

Responsible for creating the best CC cream out there, It Cosmetics are back with a brand new expertly formulated foundation. Combining skincare with great coverage, this lightweight base lends skin a dewy, even glow while toning and smoothing the skin's surface over time, too.

best new beauty products28 of 45

Jo Malone Townhouse Candle Green Tomato Vine, £90

Unsurprisingly, sales of candles have shot up during lockdown. As we're spending more time at home we want it to be a cosy, warm and relaxing environment. To elevate your living room aura, invest in this chic ceramic candle from Jo Malone's latest collection.

best new beauty products29 of 45

Urban Decay Naked Ultra Violet Palette, £43

When it comes to eyeshadow palettes, Urban Decay always deliver. The latest Naked edition comes complete with 12 beautiful shades spanning from warm neutrals to cool mint and deep, rich purples. Get experimental and have fun blending.

best new beauty products30 of 45

Percy & Reed Beyond The Beach Texture Spray, £16

For that gorgeous, beachy texture, get misting this wave spray blended with Cornish sea salt to amp up texture and create hold for those wavy hair 'dos.

best new beauty products31 of 45

Shiseido WASO Silky Smooth Sakura Mochi Mask, £10

Elevate your Sunday spa session with this easy-to-mix face mask. Simply pour the powder into the cup and add the liquid agent. Stir the mixture before spreading it onto cheeks. After 5 minutes, take it off and revel in your new found glow.

best new beauty products32 of 45

Ciate London Cheat Sheets, £16

These nifty nail art stickers look so good you'd be fooled into thinking they're the real deal. Simply choose an individual sticker, press onto bare or dry nails and seal in with a slick of top coat.

best new beauty products33 of 45

Huda Beauty Legit Lashes Mascara, £24

News flash: the queen of full-impact lashes, Huda Kattan, has just launched her first ever mascara and it has not just one, but two wands and formulations. 'Curl & Length' is a curved brush that grips on to every single lash, pulling them upwards and outwards. 'Volume' is an hourglass-shaped wand that really plumps up the lashes for a fluttery, full finish.

best new beauty products34 of 45

Loewe Paula's Ibiza Perfume, £70

All salty air and sexy musk, this concoction of coconut water, mandarin oil and frangipani flower is White Isle summers, bottled.

best new beauty products35 of 45

Charlotte Tilbury Airbrush Bronzer, £39

This is your partner in crime for setting off a tan. From cheekbones to temple, collarbones to shoulders, a bit of this perfectly matte bronzing powder will get you that J-Lo glow in no time.

best new beauty products36 of 45

Biossance Squalane + Lactic Acid Resurfacing Night Serum, £56

Vegan, cruelty-free and sustainable, Biossance is the latest beauty brand to get behind that doesn't skimp on efficacy. Apply this gentle yet powerful 10% lactic acid serum before you hit the hay and wake up to a bright, bouncy complexion.

best new beauty products37 of 45

Dior Addict Stellar Halo Shine Lipstick, £30

As comfortable as a balm and as pigment packed as a lipstick, Dior's new starry lip shine lends lips a shimmery, glossy glow.

best new beauty products38 of 45

Balance Me PHA Clarifying Mist, £18

Ideal for oily and blemish-prone skin, Balance Me's new Facial Mist is packed with powerful PHAs to gently exfoliate skin as well as several antibacterial ingredients to tackle shine and calm irritation.

best new beauty products39 of 45

Avène ComedoMed, £18.50

Avène's new cream regulates sebum production whilst reducing the appearance of active blemishes. In clinical trials, 90% of users reported clearer skin in just 7 days. Impressive.

best new beauty products40 of 45

Elf Cosmetics Liquid Glitter Eyeshadow, £5

Totally foolproof with zero fallout, glide this liquid glitter shadow across lids and press in with fingertips for a dazzling, Zoom party look.

best new beauty products41 of 45

& Other Stories Humlegarden Shower oil, £13

Leaving limbs smooth and scented of clean cotton, this shower oil gently cleanses while moisturising skin. Formulated with ingredients of 63% natural origin.

best new beauty products42 of 45

Kate Somerville DeliKate Recovery Cream, £69

Stressed, sensitised skin? Give Kate Somerville's DeliKate Recovery Cream, £69, a whirl. Blended with skin-soothing peptides and barrier-supportive ceramides, it will calm and restore stressed out skin back to its former glory.

best new beauty products43 of 45

Larry King Liquid Hairbrush Conditioner, £42

Hair, meet Larry King's savvy Liquid Hair Brush - a mane-changing, detangling conditioner that smooths and seals strands so battling with a hairbrush becomes a thing of the past.

best new beauty products44 of 45

Zara Amalfi Sunray Candle, £15.99

Inspired by a sun-baked stroll through Italian streets, this candle will scent your home of bergamot, mandarin and orange flower. Bliss.

best new beauty products45 of 45

Drunk Elephant F-Balm Electrolyte Waterfacial Hydrating Mask, £44

Bring Zoom-hungover, dehydrated skin back from the brink with this ultra-hydrating overnight face mask. Featuring a smart combination of skin-loving ingredients like niacinamide, ceramides and squalane - skin feels pillowy-soft and hydrated come morning.

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