If you are ever short of beauty inspiration, look no further than Michelle Keegan. Since appearing on Netflix's Fool Me Once, which we all admittedly binged watched at the beginning of the year (the show sky-rocketed to number one in a whopping 60 countries no less), Keegan has been at the centre of various style debates with fans frantically searching for her exact outfits on and off screen. Her beauty routine? Well, that has proved to be just as popular.
Case in point: her knack for posting perfect GRWM videos on social media, her covetable hair transformations, and those dramatic red carpet looks (like at The 2024 National Television Awards where Keegan truly cemented her credentials as a beauty influencer with a flawless base, sculpted eyes, balmy rose lips and cheeks, and let's not even get started about that up-do).
'For tonight we used Charlotte Tilbury's new Exagger-Eyes mascara,' Keegan said, speaking exclusively to Grazia. 'It's the first time I've used it and it's amazing. I wanted to achieve a dramatic eye look that stayed all night, it gives incredible volume and length and is now a staple in my beauty bag.'
Forever a source of beauty inspiration, Keegan took to social media again to reveal a BTS look at her hair and make-up for the launch party of her new autumn/ winter collection in collaboration with Very. Keegan opted for a full face of beauty editor-approved brand Sculpted By Aimee, including best-sellers like the Cloud Cream, £30, and the TikTok favourite My Mascara, £18. Armed with those in her kit, Keegan's go-to make-up artist Emmy Clarkson was able to create a slick, fresh-faced look, testament of the brand's glow-giving focus.
Keen to recreate Keegan's look? Shop her favourite make-up products below...
Shop: Michelle Keegan’s Favourite Make-Up
sculptedbyaimee.co.uk
Every great make-up look begins with a brilliant base. Keegan's top pick is this hyaluronic acid enriched liquid mineral foundation, which imparts a medium coverage, dewy finish with little fuss. Perfect for normal to dry skin types, it makes a great addition to your kit come winter. Trust us, its silky formula is one you'll keep coming back to.
This mascara promises to suit all, whether you have a very specific type of growth - curly, sparse, long, straight or short lashes - or if you have a penchant for dialling your look up or down. That's all thanks to a clever formula and well-engineered brush which works on all hair types to create a bold (or light and fluffy if you please) lash look that lasts.
Giving us a glimpse into her beauty routine, Keegan took to Instagram to share a Get Ready With Me Reel, which featured her make-up artist Emmy Clarkson. In what looked like a genuine moment of two BFFs glamming together – Keegan even captioned the post 'Why is getting ready always the best part?! 👯♀️🥂💖' – the pair collaboratively created a beautifully bronzed, glossy look perfect for summer.
Essential to the look is Rhode's Pocket Blush, £24, which has certainly caused a stir online. Beauty experts and influencers alike have given it the seal of approval with five star ratings across the board. The reason being, the lip-to-cheek on-the-go blush creates a diffused 'natural flush' with six summer-ready shades that settle onto the skin with a satin finish. It's no wonder Keegan reached for one of these to create her go-to look and judging from the video, we'd hazard a guess that she opted for the shade Spicy Marg to create that peachy, sun-kissed glow. For full colour pay off, we'd recommend applying the product on your cheeks and lips with your fingertips and then blend out, just the way Keegan does – she knows what she is doing.
This cult classic bronzer is well-loved for good reason. Enriched with vitamin E, an innovative 77-Mineral Complex, and pearlised pigments, it offers a silky smooth means of setting your make-up with a touch of sun-kissed depth.
If a naughties nude-brown lip is your MO, take a leaf out of Keegan's beauty book and try this best-selling, long-lasting, waterproof liner that counts numerous A-listers as fans.
For a seriously good all-over glow that won't break the bank, this radiant, hydrating oil, packed with skin-loving vitamin E, fruit extract, and botanical oils, is a no-brainer.
Expect a deeply hydrated base - it's a formula bolstered with aloe water, cherry blossom, hyaluronic acid and B vitamins. No wonder it's Michelle Keegan's favourite primer.
www.lookfantastic.com
Michelle Keegan's go-to concealer? It's no wonder it's this Nars number. Available in 30 shades, it makes light work of brightening tired under-eyes.
www.cultbeauty.co.uk
Minimise pores and create a flawless, shine free base with just a sweep of this loose powder.
www.cultbeauty.co.uk
The choice setting powder for make-up artists the world over - Bella Hadid and Kate Moss are said to be fans of the stuff.
www.sephora.co.uk
One of Huda's newest launches, this setting spray means business. A light misting delivers a comfortable, matte finish without leaving your skin feeling dry or sticky. Plus, a little goes a long way.
trinnylondon.com
Beautifully creamy and never sticky, this fool-proof shadow is easy to work with thanks to easily blendable pigments.
www.cultbeauty.co.uk
Subtle, warm tones make light work of creating Keegan's beautiful eye look.
This palette has form for selling out, so make haste if you fancy getting your hands on one.
www.bperfectcosmetics.com
Carve the perfect feline flick with bPerfect's viral gel liner.
www.beautybay.com
This clear brow wax tames even the most unruly of brows. Apply with a spoolie for the best, most natural results.
www.bperfectcosmetics.com
Available in six shades, this brow pencil boasts a fine nib for super precise finish. It's Michelle Keegan's favourite brow pencil for a reason.
falseeyelashes.co.uk
These delicate lashes offer a soft, subtle cat-eye effect.
www.lookfantastic.com
The dreamy blush creates a light, sheer colour, while conditioning agents soften the skin.
www.sephora.co.uk
Dawn uses the Huda Beauty Lip Contour in the shades Sandy Beige and Warm Brown to line Keegan's lips.
www.cultbeauty.co.uk
Previously Hepburn Honey, this silky lipstick is the perfect peachy shade loved by Keegan.
www.sephora.co.uk
Apply over lipstick for a layer of high-impact gloss.
Main image credit: Instagram/ @michkeegan
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
