There aren't many products I'd neglect the entirety of my make-up bag for – but this one in particular is giving the rest of my products a run for their money. L'Oreal's True Match Tinted Serum has quickly become a make-up bag hero, not just for me, but also in beauty insider circles, including the Grazia desk and my TikTok feed. Now, said serum is at its lowest price yet in the Amazon Prime Day sale (which finishes today).
It's summer and we're in the middle of a heatwave, so you might be thinking, why would I want a full coverage base in this heat? Well, that's the beauty of the L'Oreal formula – it's not full coverage, nor is it trying to be. With 1% hyaluronic acid and a lightweight texture, this serum-foundation hybrid melts into the skin effortlessly (as a usual serum would), smoothing over uneven skin tone and blurring without ever masking. It leaves behind a soft, dewy finish that's fresh, breathable, and one I'm sure Hailey Bieber would refer to as 'glazed doughnut-skin.'
On sale
Amazon The viral tinted serum by L'Oreal is now on sale for under £10 – that's a saving of over 30%. But, with the last day of Amazon's Prime Day being today, you're going to have to act fast. Bargains this good don't stick around long.
Grazia's beauty product writer, Georgia Scott, says: 'As someone who loves a skin tint, I have a long list of expectations - and this product truly delivered.'
While the tinted serum is light enough for the most minimalist of make-up moods, its staying power is surprisingly impressive. It resists creasing, clinging or sliding, even on the hottest days. Whether you choose to build it up for an evening look, or keep things barely-there for the everyday, L'Oreal's skin tint offers that natural, glowy coverage we're all after come summer.
If you're on the hunt for a serum-esque base that ticks all the boxes, now is really the best time to invest, as L'Oreal's best-kept skincare secret just became even harder to say no to. The True Match Plumping Tinted Serum is in the Amazon Prime Day sale (which is only on until the end of the day), so hesitation really isn't advised. But, as a warning: your make-up bag may never be the same again.
Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she's hooked), Gemma will likely be planning her next holiday (and what she's going to wear). For a glimpse into said travels, outfit inspo and life as a journalist, follow her on Instagram or TikTok.