Look Fantastic’s Best-Selling Beauty Products Of 2020, That Are Still Worth Investing In

Including cult classics that hit best-seller status time and time again

Look Fantastic Best-Selling Beauty Products

by Emma Stoddart |
Updated on

With an impressive portfolio of over 22,000 products from over 660 luxury and innovative brands, Look Fantastic really is the ultimate shopping destination for all your beauty needs. Hailed as the number one online premium beauty platform in Europe, you’d be hard-pressed to not find what you’re looking for. Spanning everything from fragrance and gadgets to skincare and make-up – Look Fantastic continue to partner with new and exciting brands to tap into those emerging trends with more clean, vegan and organic beauty brands than ever before.

Taking a look back at 2020 – the year when online shopping became the norm for absolutely everything, Look Fantastic has shared its top 10 best-selling beauty buys. Featuring hair tools, face cream and a wellbeing pod – the line-up consists mainly of cult classics that have been tried and tested with hundreds of 5-star reviews.

In the mood for a feel-good buy? Scroll on down to discover Look Fantastic’s top 10 best-selling beauty products of 2020 that definitely deserve a place in your bathroom cabinet in 2021…

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Best-Selling Beauty Products On Look Fantastic

Look Fantastic Best-Selling Beauty Products1 of 10

Olaplex No.3 Hair Perfector, £26

This take-home treatment that repairs broken bonds is a complete mane-changer for colour treated, damaged ends - no wonder it's the number one best-seller.

Look Fantastic Best-Selling Beauty Products2 of 10

Laura Mercier Translucent Loose Setting Powder, £32

Proof that some of us were still wearing make-up last year, Laura Mercier's setting powder does away with oil and shine in a single sweep.

Look Fantastic Best-Selling Beauty Products3 of 10

Beauty Works Molly Mae X Beauty Works Curl Kit, £89.99

The Molly-Mae Styler Kit from Beauty Works comes complete with curling clips, a styler, heat protective gloves and a travel case. It's ideal for creating those Hollywood bouncy waves.

Look Fantastic Best-Selling Beauty Products4 of 10

ghd Original Styler, £109

Another hot tool, this time from ghd and it's their original styler which can be used to straighten, wave or curl hair.

Look Fantastic Best-Selling Beauty Products5 of 10

PIXI Glow Tonic, £25

Blended with 5% glycolic acid - this gentle exfoliator does away with dulling dead skin cells to reveal a brighter complexion. It's a great entry-level AHA tonic.

Look Fantastic Best-Selling Beauty Products6 of 10

NuFACE Mini Facial Toning Device, £167

Yes, it's expensive. But if you consider the cost per use, it's a very worthy investment that will lift and contour the face using micro-current technology.

Look Fantastic Best-Selling Beauty Products7 of 10

Bobbi Brown Vitamin Enriched Face Base, £45

We're not surprised to find this buttery moisturiser in the top charts. It melts into skin and sits SO well under make-up - if you haven't already tried it, please do as it's one of the best face creams out there.

Look Fantastic Best-Selling Beauty Products8 of 10

Estée Lauder Futurist Aqua Brilliance SPF20 Makeup, £34

This hydrating foundation from Estee Lauder has a second-skin feel and lends skin just the right amount of coverage.

Look Fantastic Best-Selling Beauty Products9 of 10

Kérastase Elixir Ultime L'Original Hair Oil, £43

Not too heavy and not at all sticky, this silky oil from Kérastase seals the look of split-ends and smooths hair for healthier, shinier strands.

Look Fantastic Best-Selling Beauty Products10 of 10

NEOM Wellbeing Pod Essential Oil Diffuser, £90

NEOM's diffuser flew off the virtual shelves in 2020 as so many of us set about creating a calm space at home. Simply press the button to release a heatless, fine mist of scented vapour - d.i.v.i.n.e.

Look Fantastic 2021 Beauty Trend Predictions

While the best-sellers from 2020 are guaranteed to make you feel great, Look Fantastic has used this data to inform what beauty trends we might expect to see in 2021:

1. Skinimalism: This is about taking a minimalist approach to both your skincare and make-up routine. Look Fantastic are predicting a rise in popularity of tinted moisturisers like Laura Mercier’s Natural Skin Perfector, £35, and CC creams that double up as serums.

2. Hair Health: As hairdressers have had to close their doors once again, the focus is on nourishing hair masks and scalp treatments that can be used at home until they reopen. Already, Look Fantastic has seen a 62% rise in haircare searches week on week.

3. Holistic Skincare: Turn your bathroom into a sumptuous spa with at home facial treatments, luxury candles and the latest beauty gadgets. Searches related to wellness jumped up 137% in the first week of January alone.

4. Bold Hues: 80s colours are back with a bang. Forget neutral and muted tones, Look Fantastic shoppers are currently after bright, colourful eyeshadows and pops of bold nail polish that will brighten up any day.

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