It feels almost illegal to make any mention of festive season, not least because we have been sweltering in a 30º heatwave and, well, it's July. Let's make an exception, though, for Liberty London, which just unveiled its Beauty Advent Calendar for 2025. It has established itself as the most in-demand advent calendar on the beauty market, largely thanks to its inclusion of gold-standard products – and it has the queues to prove it. On launch day, countless fans can be seen snaking along Liberty's store front, all in the hope of being one of the first to get their hands on these little drawers of joy. That is, if they haven't already pre-ordered it or joined the lengthy waitlist ahead of time (read on for more shopping tips).
Having sold out 10 years in a row, the newest addition marks 150 years since Liberty first opened its doors in 1875 with its most impressive edition yet. Living up to the hype of being the fastest-selling item in the brand’s history, the hero offering promises to be just as expertly curated and value for money as it has always been. Take a look at last year's Liberty Beauty Advent Calendar here.
When does the Liberty Beauty Advent Calendar launch in 2025?
The Liberty Beauty Advent Calendar 2025 officially launches on Tuesday 3rd September, a far more palatable time to talk about Christmas. To get well ahead of the game, though, on Wednesday 2nd July, Liberty's Beauty Drop subscribers will be able to exclusively pre-order the advent calendar; the initiative is already breaking records with two being sold every 45 seconds. That's not all, either: subscribers will receive a handy £25 discount and guaranteed delivery by the end of August. If you aren't a subscriber, you can also now join the waiting list to be contacted when the advent calendar is shoppable.
How much is the Liberty Beauty Advent Calendar 2025?
This year the Liberty Beauty Advent Calendar 2025 will be available to buy for £275 and is worth over £1,245. Plus, the edit includes one of 15 lucky Golden Tickets worth £1,000, which can be redeemed at Liberty.
www.libertylondon.com
What the brand says: 'The sun may still be shining outside, but the Liberty Beauty Advent Calendar 2025 is on its way – and trust us, this year's edition is not to be missed. Hidden inside 25 drawers, expect to unbox an extraordinary edit of Beauty Hall heroes from the very best names in beauty, each one hand-picked by our expert buyers. This year's beauty advent calendar is worth £1,245 and includes 30 iconic beauty finds (including 20 full size), plus a unique Ianthe print drawstring bag all for £275.'
What we know: Liberty's Beauty Advent Calendars are revered as the OG and have helped to shape a whole culture of advent calendars in the beauty world. And it's the OG for good reason, with its sell-out status, expertly curated inclusions, and value for money reputation, it remains the most in-demand premium beauty advent calendars out there.
Sameeha Shaikh, beauty writer, says: 'While the market isn't short of advent calendar options, the Liberty Beauty Advent Calendar is by far one of the very best. As a premium offering, managing to get your hands on one of them guarantees you a cherry-picked assortment of products from brands that are either niche, luxe, viral or cult – so you can rest easy knowing you are getting a great balance of everything brilliant the industry has to offer. Plus, the packaging is enough to make you feel special. The iconic Liberty townhouse-shaped box has been illustrated by Clym Evernden with a new seasonal design that will instantly spark joy. With 30 products on offer that are worth £1,245, this edition is worth every penny. But heed my warning, the new advent calendar will likely sell out fast much like its predecessors, so join the waitlist and mark your calendars.'
Pros
- Premium beauty advent calendar
- Includes a great mix of niche, luxe, viral and cult brands
- Excellent value for money
Cons
- Has a higher price point than other beauty advent calendar
What's inside the Liberty Beauty Advent Calendar 2025?
The new advent calendar will feature 30 beauty products, including 20 full-sized products, 12 new brand inclusions, and 26 items exclusive to this year’s edit. From best-selling make-up to brilliant skincare and fragrances to feed your scent addiction, this year you can expect the likes of celeb-loved brands like Augustinus Bader and beauty editor-approved classics from Jones Road Beauty and Philip Kingsley. Here's a look at the full line-up:
LBTY. Zephirine EDP 8ml - full size
Dr. David Jack Supernova Antioxidant Cleansing Gel 30ml
Emma Lewisham Skin Reset Face Serum 30ml - full size
Vyrao The Sixth EDP 10ml
Trish McEvoy Sheer Lip Colour, Shade Mulberry 3.5g - full size
Davines Naturaltech Nourishing Shampoo 100ml - full size
Bibbi Parfum Santal Beauty EDP 10ml
MZ Skin The Rich Moisturiser 10ml
Skincycles Eye Matrix Mask 4 x 6ml - full size
Sisley Floral Toning Lotion 100ml - full size
Ex Nihilo Blue Talisman EDP 7.5ml
Mirror Water Smooth Body Oil 50ml - full size
Lisa Eldridge Seamless Glide Eye Pencil, Shade Ground Coffee 1.2g - full size
Jones Road Beauty The Mascara, Shade Pitch Black 2.7g
Granado Esplendor EDP 25ml
Larry King A Social Life For Your Hair 30ml - full size
Maria Nila True Soft Argan Oil 30ml - full size
D.S. & Durga I Don’t Know What EDP 7.5ml
Verden Nocturne Magnesium Night Balm 75ml - full size
Paula’s Choice 10% Azelaic Acid Booster 30ml - full size
Dermalogica Daily Microfoliant 13g - full size
Philip Kingsley Elasticizer Deep Conditioning Treatment 75ml - full size
Trinny London Sheer Shimmer Lip2Cheek, Shade Violine 4g - full size
Charlotte Mensah Manketti Oil Conditioner 50ml
La Mer The Lip Balm 9g - full size
Vilhelm Parfumerie Sparkling Jo EDP 10ml
Votary Super Renewal Serum, Retinol Alternative 30ml - full size
Zelens Melatonin B12 Overnight Repair Mask 50ml - full size
Matiere Premiere Vanilla Powder EDP 6ml - full size
Augustinus Bader The Rich Eye Cream 15ml - full size
Liberty Liberty Print Large Drawstring Bag
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).