When Charlotte Tilbury launches a new product she never does it quietly, and her debut fragrance is no different.
To honour the launch of ‘Scent Of A Dream’, Tilbury has created a mesmerising virtual reality experience starring her longtime muse Kate Moss.
Don a pair of sci-fi goggles at Selfridges or Tilbury’s Covent Garden store (or via Google Cardboard at home) and be transported first to a magical starry night, and then on to a glamorous party where Moss is dancing the night away with dancer/model/actor Nathan Mitchell.
Featuring a blend of confidence-boosting and 'pheromone' based notes, Scent Of A Dream is a first-of-its-kind fragrance designed to supposedly hold the ‘the key to attraction’, and the beguiling immersive experience and use of Moss reflects this.
For a sneak peek of what you can expect, check out the campaign video below.
And for the virtual reality experience visit Tilbury's YouTube channel.