Kaia Gerber Is The New Face Of Marc Jacobs Beauty

kaia gerber

by Emma Firth |
Published on

Just last month supermodel-in-the-making, Kaia Gerber, landed her first solo magazine cover for alt-fashion bible Pop. The tagline? ‘The most beautiful girl in the world?’ And she’s only 15-years-old(!). So it seems fitting that Marc Jacobs Beauty announced Cindy Crawford’s doppleganger daughter as their new face.

‘We are excited and very honoured to announce the new face of #MarcJacobsBeauty is the incredibly talented, gorgeous and charming @kaiagerber,' the brand wrote. 'Stay tuned for more!’

kaia gerber
Instagram / @marcbeauty

Well, if your mum’s one of the original ‘90s supers’, it wasn’t long before the contracts would come rolling in. But instead of the minimalistic, Calvin Klein-esque aesthetic during Crawford’s heyday, Kaia is set on showing off a very daring new look in the campaign images posted on the brand’s Instagram page. A zebra print top, a lot of green eyeliner and Grace Coddington vibes with a crop of red, crimped curls? This girl is unafraid to switch up from her usual all-American girl attire.

kaia gerber
Instagram / @marcbeauty

Although she’s still at the start of her modelling career, she’s giving Kendall Jenner and co a run for their money with an impressive résumé already behind her. A dual cover with her mum for Vogue Paris. Joining Alexander Wang’s #WangSquad for AW16 (alongside Zoe Kravitz and Kylie Jenner). Pals with Karlie Kloss. Dipping her toes into acting with her debut film role in Sister Cities this year.

Next up, world domination?

READ MORE: Susan Sarandon Joins Marc Jacobs Goth Squad

**READ MORE: Kendall Jenner Makes Her Photographer Debut **

READ MORE: Kaia Gerber Appears On The Cover Of Pop Magazine

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