Huda Beauty Is (Finally!) Coming To Boots Stores

No more waiting in for a Cult Beauty delivery, the make-up mogul is launching in Boots stores in the UK this year.

Huda Beauty Boots

by Chanelle Ho |
Updated on

It’s very rare that a beauty product sells out within hours, however when it does, we’re the first to climb on the bandwagon. What is the product, where can we get it and why is it such a wonder buy?

In this case, the founder of this sell-out range is Huda Kattan, creator of Huda Beauty. Heard the name? We expect so. Based in Dubai, Huda is a Hollywood-trained make-up artist, social media star, mother, and all-round glam girl, who has been making a name for herself in the beauty industry since starting one of the first ever beauty blogs, back in 2010.

Fast-forward to 2020, and her products are now launching in UK Boots stores. The entire Huda Beauty collection will be available online at Boots from 28 January, and in selected Boots stores from April.

So where did it all start? After years of her make-up tutorials, which practically broke the internet (she’s had over 83 million views on her YouTube channel), she decided to launch her very own make-up range in 2013. Our opinion? Impressed would be an understatement. But don’t just take it from us - the Kardashians, J Lo, Chrissy Teigen and Eva Longoria are all reportedly fans of her False Eyelashes, from £12.50, and website Cult Beauty, couldn’t restock her sell-out Lip Contour, £16, quick enough due to such high demand. Their co-founder Alexia Inge told us, 'Huda’s unbelievable lip liners sold out in just two hours, crashing the whole site.' But fear not, we’ve been on the case and they’ve happily restocked enough to not sell-out anytime soon. Phew!

What’s so great about these liners then? They come in nine shades (our personal favourite is Trendsetter – a universally flattering 90’s nude), make light work of creating a fuller looking lip, and can be used in a whole multitude of ways from liner to lipstick. They glide on smoothly, feel like velvet, finish matte and pack a serious punch of highly-pigmented colour.

Want to know more? Huda spoke exclusively to Grazia in 2016 about the product that is constantly trending…

What made you want to create the Lip Contour pencils?

I always felt that lip liners were going to make a comeback! I had been over-lining my lips for years, so I understood the impact it could make. I love how much balance you can bring to your face by shaping, over or under drawing your lips. Getting the right formula and colours took over a year to develop, but it was well worth it!

The reaction in the UK alone has been outstanding, did you predict this riot?

I was so shocked and overwhelmed at how well people reacted to them. I was in South Korea and I had my team head to Sephora Dubai Mall (the number one Sephora in the world), and I was literally in tears watching people flood our Huda Beauty booth trying to buy our lip liners. Unfortunately, we were not prepared and went out of stock for a while, but I guess that’s a good thing.

What makes these different to other lip liners you’ve tried?

These lip liners really have such an incredible formula, that's what actually took so long. Each one is so creamy, pigmented, and actually lasts FOREVER, they literally do not budge, even when you bite into a burger! My top tip is to not over apply, otherwise it can’t start to feel waxy and heavy on the lips.

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