In the world of lash treatments, a lash lift or curl continues to gain major traction. There's no doubt why – it's a hard and fast way of creating an alluring lash effect that quickly adds extra oomph to your eyes, with little-to-no hassle.
Offering a relatively low-maintenance, semi-permanent solution to lifting and curling lashes, it has fast-become an essential beauty treatment for many of us, especially ahead of big events and holidays thanks to the long-lasting effects which instantly make you look more put-together and, more importantly, saves you time in the morning.
Here, CEO & Founder of BBB London Vanita Parti MBE, reveals everything you need to know about getting a lash lift.
What Is A Lash Lift?
A lash lift or curl is a treatment that temporarily alters the shape of your natural lashes, and it works by lifting and curling your lashes from base to tip.
Think of it as a hair perm, but for your eyelashes. Lifting or curling helps emphasise lashes and makes your eyes sparkle just that bit more.
A good lash lift or curl does the job of a great mascara but, if you're after real impact, you can use mascara on top of your lifted lashes to give you that 'wow' effect.
Who Is The Treatment For?
This is a universal, suits-all treatment. Given that it alters the shape of your natural lash, those with naturally straight lashes will benefit from a lash curl, likewise, those with short, curly lashes will love a lash lift.
Whatever the case, ensure you have an allergy test beforehand to check you're not allergic to the solution used. Similarly, be cautious of irritation if you wear contact lenses or suffer from hay fever.
What Happens At The Appointment?
Firstly, "a curling rod is positioned at the base of the eyes, the natural lashes are attached to the rod to form a desired result," says Vanita.
"The lifting solutions are then applied to deposit hydrogen into the cortex of the hair. The hydrogen breaks down the scaffolding disulphide bonds, and the hair is able to mould itself to the shape of the curling rod."
Lashes can often appear longer and fuller by adding a curl.
Expect the whole procedure to take about 45-60 minutes. Many salons also require a patch test 48 hours before your appointment to ensure you don’t have any allergic reactions to the solutions used, as aforementioned.
Pre And Post-Treatments Must-Knows?
For the first 24 hours, avoid touching your newly lifted lashes to allow them to settle. No water should come into contact with the eyelashes for 24 hours, too.
After the initial 24 hours, use a lash oil like BBB London Luscious Lash Oil, £22, to rehydrate your lashes.
"I recommend a product packed with rosemary oil as it's known for centuries to have aided hair growth. To improve the general condition of your lashes, be on the lookout for natural oils, like jojoba oil, apricot kernel and bamboo oil, which all help to moisturise, condition and add shine - good lash oil is vital to keep your lashes nourished."
How Long Does It Last?
The results will last up to six weeks, depending on your natural lash cycle.
How Much Does It Cost?
Depending on the salon you opt for, prices can vary, especially in and outside of inner city areas. BBB London's Dream Lash Lift or Curl treatment costs £70.
Shop: Lash Lift Essentials
glowforitshop.com
While we would always recommend treatments carried out by trained professionals, if you are versed and clued up enough DIY kits such as these could be just as effective. It contains a perm lotion, fix lotion, nourish lotion, cleanser, lash adhesive, comb and lift pads to help create your most-desired effect.
bbb-london.com
As Vanita mentions, hydrating lashes is essential post-treatment. This one from her own line is packed with jojoba oil, apricot kernel and bamboo oil, to protect, hydrate and condition.
www.cultbeauty.co.uk
While investing in a lash lift certainly means you are able to enjoy an effortless, barely-there make-up look, if you want to pack some real drama apply a few lashings of an ultra-volumising, lifting and lengthening mascara like this one. Expect high-impact, next-level flutter.