Bleached Brows Are Trending Again – And There’s An Easy Way To Fake Them

The recurring craze for bleached brows has arrived in numerous ways over the years, each as seemingly unwearable as the next, but this year things feel different. Everywhere we look - and our eyes are firmly fixed on the roster of A-listers sporting the style – platinum brows are rife. Could it be that bleached brows are, at long last, making their way into the mainstream?

Rihanna would certainly say so. Fronting not one but five covers for Perfect, the singer and beauty doyenne is captured with peroxide blonde brows which beautifully complement her caramel-hued lengths. Serving several striking beauty looks, the Fenty Beauty founder proves that bleached brows aren't just intended to be worn fluffy (which is what we usually see on runways and red carpets) but can be worn micro-fine to reflect the trend forpencil thin brows of the 90s.

Rihanna is not alone. Singer Jade Thirlwall recently swapped her face-framing brunette brows for something brighter and, seven weeks on from debuting the look on Instagram, her bleached style is still going strong.

The comeback of erased brows has been seen numerous times over the last few years. Marc Jacobs' autumn/winter 2022 show in New York kicked off the trend in a big way, sending models down the runway with muted, barely-there brows. Then, there was Givenchy's SS23 show at Paris Fashion Week, which saw both Hadid sisters donning peroxide blonde brows, proving that the look can be pulled off by both blondes and brunettes. Off the runway, the likes of Nicola Peltz-Beckham and Maisie Williams both sported the bleached brow look with aplomb and Kendall Jenner has also been known to dabble.

Granted, the trend goes against every rule we've come to learn about brows considering that we've spent years reading about their ability to frame a face and the definition they lend to our features. So, the increasing popularity of bleached brows signals a shift in the brow department.

We're not saying that the masses will be swapping brow gels for bleaching kits anytime soon, but space has been made for temporary experimentation and the interest in bleached brows is higher than it has ever been before. The hashtag #bleachedbrows has over 138 million views on TikTok alongside 56 million posts, and influencers on the platform are serving up numerous ways of achieving the look at home without committing to the semi-permanent effects of actual bleach.

How to fake bleached brows:

Creating a temporary high-fashion peroxide brow look at home without bleaching your brows is simpler than you think. Start by applying concealer and purple corrector to cover up your brows. Try a product like BPerfects Sensorium Brow Engineer, £12.95. The combination serves up a bleached brow look in a matter of minutes. Alternatively, for more of a subtle effect, pick your favourite brow gel in a much lighter shade than usual, and brush the product through your brow hairs. Then, conceal around the edges to clean up the look. We love, the Kosas Air Brow Tinted Volumising Treatment Gel in Grey, £19.

How to actually bleach your brows:

At-home kits may be more sophisticated than they once were, but most experts still recommend going to a professional if you're keen to bleach your brows for real. Lifting the colour of the hair around your eyes is a serious business, do not attempt to do it yourself. Research your chosen professional carefully, and always insist on a patch test.

Shop: Cheat Your Way To The Bleached Brow Look

Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).