Foundation, CC creams, BB creams and bases in general are such a personal thing, and it's generally unheard of for an entire beauty team to be using the same one. Everyone's skin is different when it comes to what it requires of a base. Those with oily skin tend to crave something mattifying; dryer skin types are always on the look out for formulas that dose skin up with dewiness; and then there's the coverage element - some want something light, others are adamant that full coverage is the only way forward. All things considered it's pretty darned impressive that one base buy has engendered loyalty from every single member of the Grazia beauty team.
'What is this wondrous product?' you ask. Meet (or reacquaint yourselves with) IT Cosmetics Your Skin But Better CC Plus Cream with SPF 50+, £31. It provides full coverage, helps skin stay hydrated and minimises pores to boot. Here's what the team had to say.
Joely Walker, Beauty Director
'No matter how many new foundation formulas I try, I always, always come back to this. More full coverage than you might expect from a CC Cream, without ever looking heavy, it evens out skin tone, gives good glow and covers up redness like a charm. I started off on the original formula before making the move across to the newer ‘Illuminate’ version, which offered up a slightly dewier finish with the same long-wearing coverage.'
Annie Vischer, Beauty Editor
'Our line of work means we're constantly trying new products, so even if one ends up being a favourite, there's every chance it will get knocked off its pedestal as soon as a new and improved offering shows up. That this CC Cream has stood the test of time with all of us is testament to its quality. One of its biggest selling points for me is that it is packed with hyaluronic acid (each particle of this stuff holds on to up to 1000 times its weight in water and keeps that on your skin), so even when I'm subject to the most savage of office air conditioning and drying central heating, my skin stays hydrated throughout the day.'
Emma Stoddart, Beauty Writer
'After seeing SO many beauty journalists rave about this do-it-all foundation (with pictures to prove it), I simply had to try it. What first caught by attention was the creamy and lightweight texture (almost mousse-like) that blended in seamlessly with a big fluffy brush. Then came the coverage, which is impressive considering how light it is – managing to conceal and blur imperfections whilst also lending skin a lit-from-within, healthy glow. I mean, a foundation has to be pretty darn good to consider switching for – and this was exactly that!'
Hannah Banks-Walker, Digital Fashion and Beauty Editor
'I love that this is the sort of product I know will make me feel better no matter what – if I’m tired or a bit hungover, it still manages to make my skin look great. I first discovered it because I was on the hunt for a daily SPF50, only to find that this is a multitasking dream. It provides exactly that SPF, while also making my skin tone look more even, it reduces any redness and it provides a truly excellent base.'
Shop: The IT Cosmetics Your Skin But Better CC Cream Range
Shop: The IT Cosmetics Your Skin But Better CC Cream Range
1 of 3IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+, £31
The OG, the all-rounder, it's the one that started it all. Normal to combination skin? Take a punt on this one.
2 of 3IT Cosmetics Your Skin But Better CC+ Illumination SPF 50+, £31
Up your dewy with this Illumination version. It's a fuss-free way to de-dull your skin this winter.
3 of 3IT Cosmetics Your Skin But Better CC+ Oil-Free Matte with SPF 40, £31
If you are constantly on the look out for a mattifying base, then this is the one for you.
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