Amazon Spring Sale 2025: Here Are The Best Beauty Deals To Expect

Spring is finally here, and it's not just about enjoying sunnier days and dreaming of warm weather – it’s also the perfect time to dive into one of the biggest sales events of the year. Yes, the Amazon Spring Sale is back, and if you’ve been eyeing beauty products or thinking about giving your makeup bag a refresh, now is the time to do it.

Amazon has officially dropped the dates, and trust me, you’ll want to be ready. As a beauty writer who’s spent plenty of time scouring Amazon sales for the best beauty steals, I can confidently say I know exactly what to expect – what's worth snapping up, and what's best leaving behind.

Of course, endless scrolling through beauty sales pages can seem extremely daunting, which is why I've spent time finding the best beauty deals worth shopping.

When is the Amazon Spring Sale 2025?

If you're in the mood to shop some must-have beauty deals, you don't have to wait long. Amazon Spring Deal Days is taking place from the 25th March until the 31st, so you'll have plenty of time to shop.

How can I take part if I'm not a Prime member?

Luckily, the Spring Sale is available to everyone, so even if you're not exclusively a Prime member, you can still shop the sales event.

What times of the year does Amazon have sales?

Amazon likes to keep its next sale a surprise, but we typically see sales events across July and October for Amazon Prime Day.

How to shop the Amazon Spring Sale

After years of covering and shopping during major sales events, I've picked up a few tips to make the process both easy and enjoyable. First and foremost, creating a wish list before the sale begins is a game-changer. By bookmarking your must-have products, you'll be able to quickly check when those discounts go live. Another key tip is to stick to trusted sellers. Amazon does a great job of highlighting reliable options, but it's always worth checking reviews, particularly during sales periods when you want to ensure you're getting the best quality.

What beauty deals can I expect in the Amazon Spring Sale?

Amazon is one of the best places to shop for a huge range of beauty brands, so we're expecting big savings across a range of beauty brand favourites. Based on previous sales events, we can expect to see viral brands such as Loreal, Weleda, Elizabeth Arden and ghd in the sale. Previously, we've also seen many celebrity beauty favourites such as Michelle Keegan's Embryolisse Moisturiser and Kate Middleton's go-to lip oil discounted.

While you wait for the much-anticipated Amazon Spring Sale, I've created a list of the best Amazon beauty deals currently on sale.

Shop: Best Beauty Amazon Spring Sale Deals

Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer and Grazia specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.