Fashion month is not just a petri dish for trends that are bound to take over our wardrobes, but it’s also a rich breeding ground for new movements in the beauty world. A piece of good news? The latter generally don’t require a six-month wait until they can be adopted, and offer inspiration for a new look with an immediate turn-around. And the latest in hair news has already begun to trickle down (or, rather, bubble up) with a chronically online generation that is unafraid to change up their style if the inspiration is just poignant enough: world, get acquainted with soft-goth hair, or, put differently, the boho-gone-grunge ‘do’.
Leading the charge for the new undone-but-done, messy hair trend was hair stylist Anthony Turner, who, for autumn/winter ‘25, turned the models on the Ann Demeulemeester runway into walking time capsules, reminiscent of the punk rock movement of the ‘70s, heavily inspired by the band The Cult, feeding into the internet’s obsession with perennially reviving throngs of subculture.
“The casting for this show was incredible, and for the hair looks, we considered each model on an individual level and crafted a look that was specific to them. Taking inspiration from the ‘70s and also British rock band The Cult, we wanted to incorporate a sort of desert, witchy vibe,’ Turner said after the show. ‘The two key products that we used to craft the looks were The Salt and The Texturizer from Schwarzkopf Professional’s Session Label range, adding elements such as ribbons and jewellery into the hair for a cool nomadic feel,’ he continued.
And how can you recreate the look? Think textured hair, tied into messy braids, and elsewhere accessorised with headbands, ribbons and headpieces, adding to the intentionally grimy look, whilst providing a glimmer of hope to anyone with the aspirations of making bed-hair socially acceptable this year. Consider this the Boho hair’s rebellious, younger sister, breaking free from natural, honey-blonde waves (sorry, Sienna Miller), and bringing a defiant dose of edge to the family portrait. Here’s to unbrushed hair in 2025.