George Northwood is the hairdresser who has become synonymous the 'undone' look. He's also the hairdresser responsible for Alexa Chung's hair, Claudia Winkleman's fringe, Lily James' waves, Rosie Huntington-Whiteley's 'lob', oh and the Duchess of Sussex' do too. Not too shabby right? George Northwood is one in-demand hair guru and this week sees the launch of his debut haircare line Undone.
George Northwood says of the range 'The range is called Undone because this reflects my signature style, but I also wanted to 'undo' the maze of hair. Over the years I have tried every hair product on the market. I was committed to ensuring that my range is formulated with the very best quality ingredients and I have worked hard to ensure my formulations are efficacious and able to challenge the very best products that are currently on the market.'
The Undone by George Northwood collection is made up of 20 products - wet hair care, styling products and even heat stylers - and it's clear that sustainability has been a top priority in the making of the range. The entire haircare range is made from vegan formulations. They are sulphate-free and all the packaging can be recycled.
Oh and if you thought this range was going to be hard to get a hold of then think again. You can shop the Undone by George Northwood range on both GeorgeNorthwood.com and Boots.com from just £12. George explains 'I wanted to bring Undone to everyone across the UK and that's why we've partnered with Boots to launch. I always wanted the price to be accessible too. The range starts at £12.'
Shop: George Northwood's New Haircare Range Now
Undone by George Northwood Hair Range - Grazia 2021
1 of 11Undone by George Northwood Hairdryer, £65
George says: 'Have a blast. Brush, shape, then shake hair out.'
2 of 11Undone by George Northwood Flat Iron, £55
George says: 'Glide from root to tip for smoothness or add a zig zag for waves.'
3 of 11Undone by George Northwood Tongs, £65
George says: 'Tong away from the face, then pull out the curl.'
4 of 11Undone by George Northwood Undamaged Conditioner 250ml, £12
George says: 'Undamaged is your daily hair revivor.'
5 of 11Undone by George Northwood Undamaged Shampoo 250ml, £12
George says: 'Undamaged is your daily hair revivor.'
6 of 11Undone by George Northwood Undirty Conditioner 250ml, £12
George says: 'It's your one stop shop to great hair.'
7 of 11Undone by George Northwood Unparched Shampoo, £12
George says: 'Your hair needs a moisturiser too, so thirsty hair will drink all of this goodness up.'
8 of 11Undone by George Northwood Unpolluted Shampoo, £12
George says: 'Your hair needs a detox too!'
9 of 11Undone by George Northwood Volume Spray, £15
George says: 'The Volume Spray will become your best friend.'
10 of 11Undone by George Northwood Wave Holding Spray, £15
George says: 'Look no further. The Wave Holding Spray locks in those undone, loose waves so they stay in place all day, while offering heat protection for styling and de-frizzes hair for a silky-smooth finish.'
11 of 11Undone by George Northwood Moisturising Cream, £15
George says: 'This Moisturising Cream gives your locks that day old hair feeling, which is the perfect canvas for styling.'
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