Author, journalist and renowned beauty authority Jo Hoare took to Instagram this week to laud a brand new haircare discovery, one that sets off her glossy grey lengths to a tee. Jo documented growing out her grey hairs on Instagram during lockdown in 2020 and has since written widely about the process, hailing it in one caption as 'the best beauty decision I ever made.' And the hair buy that's good enough to warrant this week's rave review? Kérastase's Blond Absolu Cicaplasme Treatment, £21.65.
Jo writes, 'my absolute best grey discovery in forever via @chadmaxwellhair @kerastase_official Blonde Absolu Cicaplasme. I’ve had to give up on purple shampoos as they stain my whitest greys but this pre blow dry serum blasts the yellows with no purple rinse hue. You only need a tiny bit too so it’ll last for ages.'
Dubbed my many as skincare for your hair, it's brimming with hero humectant hyaluronic acid and resilience-boosting edelweiss flower. It's a leave-in treatment that strengthens and moisturises porous hair, protecting it from dulling UV rays and pollution. A few pumps into your palm is all you need. The pale lavender coloured cream works to tone down brassiness and promises to leave grey hair looking lighter and brighter than ever. If Jo's high-shine do above is anything to go by - and that's an at-home blow-dry FYI! - this stuff gets the job done.
Main image: Instagram @jojolizzy
Shop: Jo Hoare's New Grey Hair Discovery
Kérastase's Blond Absolu Cicaplasme Treatment, £21.65
1 of 1Kérastase's Blond Absolu Cicaplasme Treatment
Jo's new grey discovery is her best yet. This leave-in treatment promises to leave grey hair brightened and fortified. It protects against heat and environmental stressors like UV rays and pollution too, hair is left soft and luminous.