When it comes to blonde hair, there are a few rules that have been drilled into us. Icy is best, platinum takes time and a purple shampoo is a must. But Bella Hadid's new blonde hair transformation is unapologetically breaking every blonde rule there is to trend-setting effect.
Unlike other celebrities who have recently undertaken the big blonde makeover and stuck to platinum - read: Kim Kardashian, Ariana Grande and Dua Lipa - Bella's new look involves all-out brassiness, statement yellow hues go against the grain in the hair colour arena.
While at-home toners like purple shampoos are a mainstay for most people with dyed blonde hair, it's likely we'll see many ditching these in an effort not to cancel out their yellow tones if Bella's latest hair look is anything to go by.
Everything You Need To Know About Bella Hadid's Yellow Blonde Hair Transformation
Jenna Perry, the hair colourist behind Bella's blonde transformation said in an interview with Byrdie, 'we have been dreaming up a lighter colour for a while, but this was a "let’s see how far we can go" moment.'
'We’re calling this shade Baby Bella or Aspen Blonde,' says Perry. 'We went in and lifted her to as pale a blonde as possible considering her dark brunette history for the past year or so. I was aiming for a dark beigey blonde base with lighter highlights. The colour feels virgin and natural.'
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<br>Shop: Must-Haves For Coloured Hair - Grazia 2022
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