Ginnie is founder of VCHSTYLE.com, and former Retail Editor at British Vogue. Her focus is on where we spend, what we buy, how long we truly love our purchases for, and how we can really start to channel our spending power in the right direction, with businesses that put people, planet and profit on an even keel. 'The biggest brands have the biggest budgets, and can make the loudest noise in terms of wooing customers... I'm keen to shine a light on those (big and small) that are fundamentally doing business better - they really should be the future of retail.' Ginnie is married with three children.
