JVN’s New Haircare Collection Has Finally Launched In The UK - And These Are The Products Our Hair Loved Most

Beauty editors are raving about Queer Eye favourite Jonathan Van Ness's eponymous haircare line - so we put it to the test. 

Another week, another celebrity beauty line – only this time leave your scepticism at the door and listen up, because this one is worthy of your full attention. Queer Eye’s resident hair stylist, the ultra-fabulous Jonathan Van Ness, has launched his very own haircare line – available exclusively at Space NK - and it’s just as good as that sassy hair flick of his would have you believe. Where other celebrities take a leap into the relatively unknown when launching their brand (and often fall short as a result), Jonathan really knows his stuff. Being a TV personality (and author, and podcaster…), it’s easy to forget that Jonathan started out his career as a hairdresser, with 15 years as a salon and session stylist under his tool belt. Now, he’s channelled his knowledge and expertise – alongside his unique brand of body positivity and inclusivity – into JVN, a haircare line designed to see all beauty, serve all beauty, and honour the uniqueness in each of us.

Not content with transforming the appearance of his clients on the show, Van Ness is looking to change the beauty industry from within. That means there’s no slapping his name on the label and taking a cheque here. Instead, Jonathan combined the best in effective and natural ingredients (he is a huge advocate online for clean beauty), creating a first of its kind haircare collection that celebrates hair health and the uniqueness of each person. His secret? A key ingredient called hemisqualane.

Patented, award-winning, and sustainably sourced, this breakthrough ingredient is included in each and every one of the formulas. But what actually is it? Derived from sustainably sourced sugarcane, hemisqualane is a lightweight and non-sticky natural alternative to silicone. Just like the squalene you might find in skincare, it’s seriously hydrating thanks to its ability to immediately penetrate each strand. That means it can reach the centre of every lock, helping to improve quality from the inside out for hair that truly shines. Hydrated hair means healthy hair too, so you can expect better texture and strength over time. However, unlike rich hydrating conditioners, it won’t weigh your hair down. Is it any wonder he’s totally obsessed?

Beyond the ingredients, the collection is special for another reason: its inclusivity. The range doesn’t focus on hair types or gender but rather chooses to address your particular concerns instead. There are 10 products in total, tackling everything from curl definition to taming frizz - all housed in aluminium or glass that’s 100 per cent recyclable, vegan and all sulphate free.

 Curious to see whether it’s worth the hype? Scroll on to discover our pick of JVN products that will give you your own Queer Eye-level transformation at home. 

Shop JVN at Space NK

JVN Complete Air Dry Cream

Whenever I use a leave in conditioner and don't use a hairdryer, I get left with crunchy hair. Hideous. This snazzy styling cream contains chia seed and linseed extract to provide gentle hold while smoothing and defining all hair types without crunchiness or flaking, ideal for enhancing your hair's natural texture when left to air dry. That all-important hemisqualane is on hand to offer strength and protection against humidity and UV damage. Got super curly hair? Finish your hair slightly with a diffuser for a flawless TV worthy finish.

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JVN Complete Pre-Wash Scalp Oil

I've always avoided scalp treatments despite wanting to enjoy their benefits- they simply leave me with greasy roots. However JVN has cracked it with this pre-wash formula. Pop a few drops on pre-shampoo to nourish, hydrate and cleanse the scalp. Used weekly, this vegan hair treatment helps leave hair looking healthier, stronger and shinier - without the greasy residue.

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JVN Embody Daily Volumizing Conditioner

Finding a volumising shampoo or coniditioner that isn't packed full of damaging sulphates that actually works? Take my money. With bamboo extract to add volume and shine, this super light conditioner also contains biotin to help thicken tresses and hemisqualane to strengthen and smooth hair while reducing damage. It's also safe for coloured hair so everyone can get in on the fun.

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JVN Nurture Deep Moisture Mask

There's nothing better than settling down for an evening bath and sticking in an ultra luxurious hair mask. This wonder tube includes rice protein to add strength and shine, as well as camellia oil to moisturise, soften, and add shine. But again, that lack of silicons and sulphates comes into play to offer hydration without residue and weight.

Buy now from Space NK

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Shop the full collection

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