Does immersing yourself in the wonderful world of lipsticks, mascaras, hairsprays and serums sound like your ideal day out? We knew we liked you! And you’ll like this: L’Oreal Paris has taken over a space below Piccadilly Lights, London, for the brand’s biggest ever experiential beauty event (in partnership with Boots) - The Worth It Experience. Think complimentary skincare, hair and makeup touch-ups alongside ticketed talks and useful masterclasses; plus, a Parisian-style café serving up free coffee (we told you you’d love it).
Whether you want to nail your perfect eyeliner once and for all, or find your perfect match foundation that you’ll wear forever, you’ll find a masterclass that arms you with expert tips and tricks. You can snap up a ticket to the beauty, business and empowerment masterclasses for just £10 plus booking fee here (all proceeds go to the brand’s charity cause StandUp Against Street Harassment).
A world-first beauty experience obviously needs a worthy grande finale, and the five-day event will culminate in a live screening of L’Oreal Paris’ iconic Paris Fashion Week runway show, Le Defile. Bag your front row spot by heading down to the Piccadilly Circus (London) billboard at 7.30pm UK time on Monday 23rd September, and watch Grazia favourites like Cara Delevingne, Viola Davis, Kendall Jenner, and Simone Ashley walking their worth down the catwalk.
Joely Walker is Grazia's Head of Beauty.