French fashion house Maje has shifted into high gear with an adrenaline-fuelled collaboration with the US brand Hot Wheels – an iconic symbol of both automotive and pop culture. The result? A bold, high-impact wardrobe that redefines femininity with power and audacity. This capsule collection is the perfect mix of nostalgia, style, Americana and, of course, Parisian chic, and is filled with pieces you’ll be racing to get your hands on.
Parisian elegance collides with the electrifying energy of the racetrack in a collection where a pleated mini skirt and crop top, a denim jacket, a hoodie, t-shirts, and a cardigan reinterpret the graphic codes of motorsports. Fresh, bold and playful, the designs have a vintage vibe. The classic retro look of the pieces mean that you will be wearing them on repeat, and perhaps one day you’ll even hand them on to the next generation.
The collection has a statement style designed to bring thrills, attitude, and a striking contrast to everyday dressing. But there is something else; the edit encapsulates the magic of Hot Wheels that we felt as children - the fun.
The yellow and red flame of the Hot Wheels logo is one that we all recognise, one that brings back childhood memories filled with joy. As kids, those shiny little cars were often a treat or a reward. There was something special about them. We’d set them up, build ramps and create carparks on the carpet, make trades with friends, collect them and decide which one we’d drive when we grew up. So, maybe we are not driving an ice blue Corvette convertible with the wind in our hair like we imagined, but thanks to Maje we can look just as awesome in their new collection.
The capsule will be available online on the 3 June and in-store on the 10 June 2025.