The leaves are crunching underfoot, there’s a crisp breeze in the air, and, admit it, your coffee orders migrated to pumpkin spice. All that’s left is a wardrobe to match. And George is making a convincing case for itself as the place to shop for your autumn staples - yes, George.
Once the domain of ‘throw in a T-shirt while doing the big shop,’ the supermarket is now delivering fashion pieces that feel fresh, stylish, and surprisingly chic. This season the store is stepping forward with a collection that blends the key trends of now - like the new western mood - with the kind of wearability and value we all want.
Think of the frill denim dress: an easy, throw-on-and-go piece that gives frontier energy without feeling too ‘costume’. It’s ruffled in just the right places, designed to layer with chunky knits or cowboy boots and a big scarf for those brisk school runs. If you’re after something with a bit of personality, the cow print jumper is the playful knit you’ll want to reach for on repeat, just as happy with jeans as it is with George’s classic checked skirts.
Denim is, of course, having a moment. And George’s updated denim jacket is the perfect autumn topper, boxy and relaxed. Meanwhile, cool details like fringes and hints of suede show up in jumpers or bags for a subtle nod to the western trend, rather than a full-on rodeo!
The best part? The colour palette. Washed denims, warm chestnuts, and creams make the whole collection endlessly mixable, so you can build looks that feel polished without much thought. And while high fashion is leaning heavily into It-bag nostalgia and throwback trends, there’s something reassuring about finding pieces that are both wearable and wallet-friendly. George’s autumn edit taps into that balance - trend led enough to surprise, timeless enough to wear on repeat.
These are clothes that feel considered, stylish, and whisper it - covetable. Because sometimes the best fashion finds aren’t waiting at the end of a long delivery lead time; they’re right where you least expect them.
Discover George’s autumn collection in-store or online now. Affordable and easy to wear, your new season wardrobe starts here.