Without A Doubt, These Are The Best Non-Chocolate Advent Calendars For 2025

Fashion commerce writer, Gemma Lavers says: 'I feel like The White Company's advent calendar is one of the most anticipated every year because of its glorious smelling contents. I was lucky enough to get my hands on it this year and I'm honestly so impressed! Inside this year's advent is 25 different presents (which is an immediate win for me as I always prefer an advent that includes Christmas day too) with contents that are worth over £319. I'm about to spoil a couple of the products for you so if you want to be surprised, read on... Throughout the 25 days you can expect the likes of a Seychelles Mini Diffuser & Reeds, Sea Salt Mini Home Spray and my personal favourite - a full-size Clementine & Juniper shower gel.'

Drop date: It's live now!
Number of products: 25-day Christmas countdown, with a mixture of full-size and mini products.
Number of days: 25.
Grazia highlights: A 25-day festive countdown that features favourite seasonal scents as well as classic wellness treats, with over £319 of goodies for £195.

Beauty commerce writer, Georgia Scott says: 'Any beauty advent calendar is a luxury, but if you are a beauty nerd, Space NK's Beauty Advent Calendar definitely ticks all of the boxes. Space NK holds a special place in my heart as an ex-employee, and I've since loved seeing all the new brands join the ever-growing list of retailers, so you can imagine my excitement when a sample of this year's calendar arrived at my doorstep. Of course, like any good beauty journalist, I had a peep into every door and I can honestly say his year's calendar is the best one yet. You can expect Charlotte Tilbury's Pillow Talk Beauty Light Wand, Color Wow's Dream Coat and one of my all-time favourites, Ole Henriksen's Banana Bright Eye Cream. There's also a mixture of brands like Lisa Eldridge, Hourglass, Kosas, and Summer Fridays, all thrown in for good measure.'

Drop date: It's live now!
Number of products: 26 full-size beauty products.
Number of days: 25.
Grazia highlights: Includes 26 full-size premium beauty products, including skincare, makeup and haircare from the likes of Charlotte Tilbury, Color Wow and Augustinus Bader.

Born in East London, Grind has carved out a niche by combining artisanal coffee with a commitment to sustainability. The brand's aesthetic - think minimalist design with a touch of industrial chic if you haven't seen it already - perfectly mirrors its ethos; sophisticated yet completely unpretentious. This year its 2025 advent calendar boasts 12 days of single-origin coffees, all of which are grown sustainably. Choose from either whole beans or ground coffee and each day you can enjoy a different cup, whether that be a Chinese coffee or classic Brazilian.

Drop date: Pre-order now, the advent is shipped in November.
Number of products: 12 speciality single-origin coffees.
Number of days: 12.
Grazia highlights: Features 12 ethically sourced, hand-roasted single-origin coffees (either bean or ground), with daily sachets perfect for one cup, delivered fresh in November by pre-order.

Fashion commerce writer, Gemma Lavers says: 'I can't say that the words 'do you know how I'd like to countdown to Christmas? With 24 days of brand-new stationery' have ever come out my mouth, but, the Papier advent calendar really surprised me. Inside the two-drawer box is an array of smaller boxes, each are very aesthetically designed and numbered. For me, a couple of highlights are its wiggle ballpoint pen and gratitude journal - two things I'll absolutely be taking into 2026 with me. If you've got a stationery-obsessed mum, daughter or sister, this would make for the best pre-Christmas gift, and you get £200 worth of bits and bobs for £140.'

Drop date: It's live now!
Number of products: 25 mini Papier best-sellers and new stationery surprises.
Number of days: 24.
Grazia highlights: Offers fun and functional office supplies (including a mini gratitude journal)! An easy way to brighten up your (or someone you love's) desk throughout December.

Fashion commerce writer, Gemma Lavers, says: 'A sex toy advent calendar is certainly, well, a novelty gift for someone, but unfortunately for them, I'm keeping this one for myself. For me, this calendar works out to be excellent value for money when you break it down. It has a cumulative value of £268, meaning that you can save over £169 by buying all of the toys as an advent, rather than individually. Spoilers incoming - when I saw the app-controlled We Vibe Jive 2 - I was sold, as that product retails for £119.99 alone. I'm calling this one of the most unique non-chocolate advent calendars available.'

Drop date: It's live now!
Number of products: 12-piece couple's calendar.
Number of days: 12 (24-day is available too).
Grazia highlights: Offers a selection of intimate products, including vibrators, We Vibe Jive 2 and premium toys, all designed to enhance your sensual experience.

Spread the Christmas cheer (pardon the pun) this December with this adorable Bonne Maman Jam Advent Calendar, filled with delicious jams and spreads to enjoy. Included is 23 (and one surprise) mini jars of fruity jam or sweet spread, featuring festive flavour combinations, like rhubarb and spices, purple fig with cinnamon and orange with dark chocolate spread. What I think is also the best part about this calendar is that with each day - and each new conserve or spread - means another topping for your toast in the morning. By the end of the 24 days you'll find you've tried a whole host of spreads you never thought to pick up in a shop.

Drop date: It's live now!
Number of products: 23 mini conserves and jams (and one surprise).
Number of days: 24.
Grazia highlights: Inside there's 23 mini conserves and jams, featuring flavours like apricot, peach, milk caramel and raspberry - perfect for a sweet countdown.

Fashion commerce writer, Gemma Lavers says: 'A bit of a novel advent calendar for me, but Ravensburger's advent calendar is such a good one for children (or adults wanting a simple jigsaw). At the end of the 24-day countdown, you'll see a sweet Christmas scene from all different parts of the world, and you can build it day-by-day. Plus, I like the fact that it's an unusual advent calendar and one that might surprise people when you tell them you're not counting down the days to Christmas with chocolate, but instead, a puzzle.'

Drop date: It's live now, but expected to be restocked by 26th September.
Number of products: 54-piece jigsaw puzzle.
Number of days: 24.
Grazia highlights: Puzzle advent contains 54 pieces for a 13x19cm jigsaw, with each day's piece revealing a charming part of the Christmas scene.

Fashion commerce writer, Gemma Lavers says: 'The very first thing I'd say about the Brewdog advent calendar is don't underestimate its size - it's genuinely huge (and heavy). But, when an advent arrives this big, you just know it's going to be packed with tons of excellent products. Brewdog's 2025 advent calendar isn't one to be sniffed at, particularly if you want to test and try the entire Brewdog range throughout December. As well as a selection of festive beers, you'll also find an exclusive glass and pin badge hidden behind one of the 24 doors (which I think is a nice addition as opposed to 24 days of pure beer). Beer-wise, inside you'll find Brewdog favourites like Punk IPA, Hazy Jane and Wingman, as well as some limited edition beers.'

Drop date: Pre-order now, the advent will be shipped from 20th October.
Number of products: 24 cans of beer, 1 exclusive glass and 1 pin badge.
Number of days: 24.
Grazia highlights: Brewdog's advent calendar includes 24 different beers, featuring classic brews like Punk IPA alongside exclusive new ones, making it a perfect treat for craft beer fans this Christmas.

Candy Kittens are back with its vegan sweetie advent calendar. If you're someone who doesn't like chocolate, or gets bored of eating the same chocolate for the 24 days leading up until Christmas - you're going to want to get your hands on this advent calendar. Inside every door is a different flavour of Candy Kitten, including; wild strawberry, sour watermelon and very cherry. Plus, co-founder Jamie Laing has put a second surprise behind door 24. Once you get to the end of your calendar, you'll have a choice as to where your a charity donation goes to, meaning the calendar gives you more than just sweet treats each day.

Drop date: It's live now!
Number of products: 24 gourmet sweets.
Number of days: 24.
Grazia highlights: Not only do you get 24 days of gourmet sweets of varying flavours, but on day 24 you can also choose a donation for a charity of your choice!

Fashion commerce writer, Gemma Lavers says: 'I've managed to get a sneak preview of Edge of Ember's jewellery advent calendar, and without giving too much away, it's truly so chic. Unlike most advents, where you open doors and throw away the cardboard shell afterwards, Edge of Ember's is purposely designed in a jewellery box that stays with you for life. Inside the glorious teal plush box, you'll find a selection of 12 different canvas bags, each one filled with a new gold accessory to add to your jewellery selection. By the time Christmas day rolls around, you'll have 12 new Edge of Ember pieces, as well as a large velvet box you can store all your goodies in. I think it's genius.'

Drop date: Sign up is available now, and the advent is expected to be available in October.
Number of products: 12 anti-tarnish jewellery pieces including a necklace, bracelet and earrings.
Number of days: 12.
Grazia highlights: It has to be the velvet jewellery box. Not only do you get 12 gold jewellery pieces, but also a box you can store your favourite accessories in for life.

Not to be confused with beauty, a make-up advent calendar contains purely just make-up items, rather than a mixture of face, body and skincare. MAC's advent is the best make-up calendar on the market, and features a mixture of 24 full-size and mini surprises to unbox each day of December. It also includes a ton of my favourite products, but just to highlight a couple: the Strobe Cream is such a classic base for any glittery party make-up and its Silky Matte Lipstick is always my go-to.

Drop date: It's live now!
Number of products: 24 full-size and mini mystery MAC products.
Number of days: 24.
Grazia highlights: MAC's advent calendar offers excellent value for money, with £424 worth of products for £195, and has a good ratio of mini to full-size make-up items.

If you're someone who enjoys a cocktail on a Friday evening (or pretty much every evening, particularly when it's December), the MOTH advent calendar is one to keep your eye on. Not yet available (although the waitlist is currently open), MOTH's Cocktail Advent Calendar features 24 different cocktails, including multiples of classic favourites like Espresso Martini, Spicy Margarita and Cosmopolitan - which also makes the calendar perfect for sharing.

Drop date: Join the waitlist now!
Number of products: 24 bar-strength cocktails in 9 flavours.
Number of days: 24.
Grazia highlights: Behind each door is either a 125ml or 200ml MOTH can, and the brand has doubled (and tripled) up on particular flavours, so you can share the cocktail joy around.

For the man in your life; boyfriend, dad, grandad, son, Liberty have brought back its incredibly popular men's advent calendar for 2025. Yes, it might take some convincing to get them to use some of the products, but once they start, they'll be hooked. Inside houses 25 products, with over half of them in full-size quantities. To give you a taster of what's actually in the patterned drawers, there's a full-size LBTY Fragrance Tudor Eau de Parfum, Augustinus Bader The Cream and Charlotte Mensah Manketti Oil Shampoo - checking the all-important boxes of body, scent and hair.

Drop date: It's live now!
Number of products: 25 beauty products, 15 of which are full-size.
Number of days: 25.
Grazia highlights: The Liberty Men's Advent Calendar is not only aesthetically beautiful, but also houses a whopping 15 full-sized products that are worth £932!

Created first in 2016 and due to its success has been revamped each year, the Bird And Blend Tea Advent Calendar is a popular one - and it's easy to see why. The advent calendar is vibrant, 100% plastic free, and the inside is full of unique infusions. We're talking gingerbread chai, Irish cream and the classic Great British cuppa. One blend that caught my eye in particular is the chocolate digestives black tea, which contains a combination of cocoa nibs, liquorice root and fenugreek. For £39.50 you get 24 hand-blended tea flavours, with two bags a day so you can share a cup with your loved one. Plus, the calendar is available in caffeine-free if that's something you tend to steer clear of.

Drop date: It's live now!
Number of products: 48 tea bags.
Number of days: 24.
Grazia highlights: Available in both regular and caffeine-free, Bird And Blend's Tea Advent showcases 24 excellent tea flavours, and two bags per day to ensure you have someone to share a cuppa with.

By far the most luxurious food advent calendar on the market comes from (no surprise), Fortnum & Mason. If you're a foodie, or know a foodie, this is the perfect 25-day advent calendar to ensure you're opening a little treat each morning. The advent is jam-packed with a feast of culinary delights, including; maple, pecan and orange Florentines, passionfruit curd, Piccadilly blend coffee tin and Champagne butter. Of course I won't spoil the rest for you, but all you need to know is, you're in for a delight.

Drop date: It's live now!
Number of products: 25 gourmet delights.
Number of days: 25.
Grazia highlights: Fortnum & Mason's advent calendar features a luxurious selection of 25 treats, including chocolates, biscuits, teas and preserves. Plus, a particular highlight is the quarter bottle of Champagne, to enjoy on Christmas Eve.

I'm ranking L'Occitane's Luxury Advent Calendar as one that's great for mums, yes, but also one for anyone looking to inject a little TLC into their everyday lives. I'm not a mum but I swear by L'Occitane's Creme Mains Dry Skin Hand Cream and Almond Shower Oil - both of which you received sample sizes of in this advent. On top of my favourites, other standouts include the Relaxing Pillow Mist that's infused with lavender and sweet orange essential oils and the Immortelle Eye Balm (which I'll definitely be relying on the day after the office Christmas party). L'Occitane's advent is 24 days too, and is designed in the style of a traditional French farmhouse. Iconic right?

Drop date: It's live now!
Number of products: 24, with a nice mixture of full-size and best-selling products.
Number of days: 24.
Grazia highlights: Filled with 24 skincare, body care and fragrance treats, including iconic favourites like its Shea Butter Hand Cream and Immortelle Divine Cream, all beautifully packaged in a festive farmhouse box.

Many frown at the thought of being gifted yet another pair of socks for Christmas - but not me. In fact, I'm counting down the run-up to Christmas with socks too. A novelty gift that I guarantee nobody will see coming, Sockshop's 25-day advent comes in two different gendered options (male and female) and features 25 pairs (so that's a whopping 48 individual) of socks. Behind each door you'll find colourful designs, some of which are festive-themed and others are more tailored to everyday. Plus, bamboo socks are not only great for the planet, but also are cool and comfortable.

Drop date: It's live now!
Number of products: 25 pairs of bamboo socks.
Number of days: 25.
Grazia highlights: If you (or someone you know) is sock-obsessed, this is a sweet way to get in the festive spirit.

One for the fitness fanatic in your life. It might be the season of indulgence, but MyProtein have created an advent that combats that, with a calendar that's built for both training and treating - variety is the spice of life, right? Behind each door you'll find a delicious protein-packed treat, whether that be a snack bar, its cult Flavdrops or Clear Whey. Plus, the brand has even tucked a couple of fan favourites in there, including its MyVits Jelly Beans and even an MP Beanie. I'd say this one's a must-have for any gym-goer in your life (and it's currently on offer).

Drop date: Pre-order is now available! The advent is estimated to ship on 29th September.
Number of products: 25 days of fuel, including some exclusive festive flavours.
Number of days: 25.
Grazia highlights: Packed with a mix of fitness-focused treats, including protein bars, snacks, vitamins and supplements from top ranges like its Impact Whey Protein.

Nobody should be left out at Christmas - and that goes for pets, too. The Lily's Kitchen advent is a staple in any dog household when it comes to the festive period and it's made entirely with natural ingredients. Inside, you'll find a mixture of Breaktime Biscuits made with peanut butter and banana, and Bedtime Biscuits made with chamomile and passion flower - the first of which is a limited edition flavour.

Drop date: It's live now!
Number of products: 24.
Number of days: 24.
Grazia highlights: Suitable for dogs four months and above, the Lily's Kitchen advent features both natural Breaktime Biscuits (with peanut butter and banana) and Bedtime Biscuits (with chamomile and passionflower).

Back for its eighth year, The Naked Marshmallow Co.'s advent calendar is a must-have for anyone with a sweet tooth (who doesn't want a standard chocolate advent, either). Behind each of the 25 doors lies 25 different marshmallows in 12 different flavours - from classic vanilla bean, to more 'fun' flavours like rhubarb and custard and fizzy watermelon (anyone else so interested to try these flavours out?) Unlike a lot of chocolate advent calendars, the fun doesn't stop on Christmas Eve. Spoilers incoming - as behind Christmas Day you'll find a milk chocolate salted caramel marshmallow bar.

Drop date: It's live now!
Number of products: 25 gooey, handmade marshmallow delights.
Number of days: 25.
Grazia highlights: The Naked Marshmallow's advent returns with 25 handmade, all-natural marshmallows in 12 different flavours. You can also choose to pair it with an optional marshmallow toasting kit for a truly indulgent festive countdown.