Gwyneth Paltrow is thought to be in talks with streaming platform Netflix to launch a new wellness show based on her controversial yet highly successful lifestyle brand, Goop.
A new report from Womenswear Daily suggests that Paltrow and Netflix are discussing the possibility of ‘a series based on the brand’s core theme of “wellness,”’ though spokespeople for both parties have so far declined to comment on any potential deal. However, there's also the possibility that the show could end up more like the Goop podcast, which is often hosted by the brand's chief content officer Elise Loehnen.
It's not yet clear whether Paltrow herself would be in front of or behind the camera, though WWD's source adds that the actress 'is speculated to star in the show,' which could be 'a series looking at wellness and homeopathic traditions in different cultures.'
In an interview with the Hollywood Reporter last year, Paltrow confirmed that one of her main priorities for 2018 was ‘to get this TV show right,’ explaining that she was ‘thinking of doing [a] TV show with the working title “The Radical Wellness Show.”’ This would involve Gwyneth ‘going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness.’
She added that she wanted to the show ‘to feel more Vice-y in its vibe,’ in reference to the media brand’s HBO series, and revealed that Goop had signed with a production company, Propagate, ‘to help [them] formalise and pitch it.'
Gwyneth clearly has a sharp eye for a business venture: previous expansions include a print magazine (which was initially produced in partnership with Condé Nast, though this deal has since ended) and an annual lifestyle summit. However, her brand is regularly hit by controversy: last month, Goop was reported to the National Trading Standards and the Advertising Standards Authority over alleged breaches of as many as 113 UK advertising laws, according to the Sunday Times.
A charity called Good Thinking Society – a non-profit started by science author Simon Singth which promotes ‘scientific scepticism’ – highlighted products that they say could put those who use them in danger, including a ‘natal protocol’ designed for pregnant women which reportedly contains 110 percent of the recommended daily allowance of Vitamin A, a vitamin which could actually harm an unborn baby.