Watch The First Video Ever Uploaded To YouTube

Zoella may have a 37 fashion and beauty dedicated videos, but not one made it into her top 10 most viewed. For the sake of research I watched a few. I learnt she likes to speak slowly about what she ordered online from ASOS and Pull & Bear. If a haul video gets your juice's flowing watch away but beware these clips are filled with product placements.

Thumbing through Zoella's Instagram I was convinced she was a hipster. Between the flat whites and graffiti pics are denim-on-denim selfies, pensive shots of her wearing wire-frame reading glasses and semi-ironic slogan tops. However, this could not be further from her Youtube look. Like miles and miles away. Like a galaxy away.

According to her fifth most viewed video, Zoella actually started recording the everyday aspects of her day-to-day existence at just 11-years-old. To celebrate a subscriber milestone Miss Sugg let us thirsty viewers see what tween Zoella packed for a family holiday. One thing is ludicrously clear: pre-teen Zoe is far edgier. Between the on-trend hair slides, collection of chokers and spaghetti strap tops, this young girl could outpace grown-up Zoella in the style stakes.

It's a rare day when this blogger breaks out of her twee stripes or plain-top-and-jeans uniform, but when she does it makes a nuclear impact. Take this camouflage top for instance or that eighties-twinged sweater - it's so unexpected it has me sitting up straighter and listening a little closer.

Zoella is so chirpy and 'normal' she gets accused of being 'basic'. Naturally, the fact that she loves a plain coloured t-shirt should come as no surprise nor the fact that she rarely accessorises beyond a Michael Kors watch. Very relatable.

Zoella lives her life on screen and even though her income may have skyrocketed in the last decade her wardrobe has remained very grounded. She likes clothes from the brands we like to shop from - Topshop, H&M and ASOS. While she's not jettisoned herself onto the red carpet or other starry walks of life she does one thing very differently from the rest of us: she sits around her bedroom all day in a face of stage make-up. Zoella is rarely seen without foundation, blusher, bronzer, fake lashes and a triptych of eyeshadow shades.

There's something passively cute about a Peter Pan collar that makes me think of school children. It's disarming in its lack of pretension and just fashionable enough, which means Zoella can once again parlay visually to the crowd that she is normal, she is relatable, she is accessible.

Zoella's funny 'helllooooo' and affable giggle didn't shock me, but her language did. She's 28 and she uses words like 'poopey' and 'willy', she talks like a pre-teen unsure of how rude they can be. But, this childish persona allows her to be zany. She throws cream pies, gets mucky like a clown and it's adorable. Yeah, I enjoyed the fact she had attractive G-Plan furniture and lights Dyptique candles with abandon, but I continued watching for her PG kookiness.