It’s been a week of social media challenges involving seemingly random parts of our anatomy. From the arm-twisting #bellybuttonchallenge, to the more body positive #boobsoverbellybutton campaign which saw women grab their breasts to raise cancer awareness.
Now the internet has found itself all obsessed over a defined collarbone (the new ‘thigh gap’, apparently), and the bizarre ‘collarbone challenge’ has been spawned overnight. The latest body-related social media trend to emerge out of China involves women stacking coins – the larger the coin, the more prominent your bones – in the gap beside their neck.
The craze, which has already seen Weibo amass 34 million hits in 24 hours, according to the Daily Mail is based around the (utterly misguided) notion that the more coins you can hold, the better your figure. A host of influential Asian women have been flaunting their collarbone-as-extra-storage-space abilities in a series of bizarre selfies. Chinese actress Lv Jiarong snapped herself holding around 80 coins.
In a new phase, participants are now mixing it up a bit with eggs, mobile phones and even a flask. Weird.
Why the collarbone? We’re not sure either. However, in our opinion, bonier is not necessarily better. Plus, have you heard of that genius thing called a purse for loose change?
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This article originally appeared on The Debrief.