Ever heard of ‘swoobs’? Yeah. Us neither. It means ‘sweaty boobs’ (gettit?) and not one but THREE brands have just released a product that they hope will eliminate the ‘problem’ forever. That’s right – they’ve released a breast deodorant. A deodorant for your breasts. That you have to buy. With money. Try and stay with us.
Bust Dust, Fresh Breasts and Boobalicious Breast Deodorant promise to banish your sweaty breast problem forever by not only stopping the actual liquid emission (eww) but also leaving behind a pleasant, floral scent. 'Women can now rest easy,' explains Fresh Body, the company behind Fresh Breasts deodorant. 'We're replacing "swoobs" - dreaded boob sweat - with smiles!' Because no one smiles when they have sweaty boobs. Everyone knows that.
Why anyone would spend £12 on a separate deodorant for their boobs when they could just use their underarm deodorant is kind of beyond us, but apparently ‘breast sweat’ or ‘Hyperhidrosis’ is an actually thing. According to Klima Health Solutions, the brand behind Bust Dust, 30% of people worldwide suffer from chest and breast sweating – so maybe you’re one of the unlucky people in need of one these products.
Is it us, or is this the latest in a long list of products to solve a problem with your body that you never knew you had? All of these products are allegedly designed for both men and women, but with pink or pastel packaging and powder puffs we’re in little doubt that us girls are the intended market for the deodorants. Is this something we actually need? Or just another product designed to make us worry about our bodies even more? We’ll let you guys be the judge…
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This article originally appeared on The Debrief.